Ad Monsters

FEBRUARY 28, 2025

They might invest in multicultural marketing but havent accounted for these audiences in their long-term growth plans. JLB: Historically, brands have operated in silosgeneral market versus multicultural, without understanding their full audience potential. Thats where AI changes the game. We take a different approach.

Media 65

Media Advertising Ad Tech Audience 65

Ad Monsters

JANUARY 6, 2025

Meanwhile, digital media leaders in Scottsdale were plotting their escape from algorithm chaos, with audience trust and transparency at the top of their to-do lists. And lets not forget the electrifying keynote from Claire Atkin of Check My Ads, who took no prisoners in her fight for transparency and battle against disinformation.

Cookies 105

Cookies Audience Media Ad Tech 105

Ad Monsters

AUGUST 23, 2024

The conference started with a bang when Claire Atkin, CEO of Check My Ads, took the stage. Atkin emphasized that the ad tech industry must embrace a new era of accountability and transparency. This data is key for audience segmentation and building media products.

Ad Ops 105

Ad Ops Ad Tech Education Audience 105

Ad Monsters

APRIL 9, 2025

From automating ad ops tasks to building stronger mentorship networks and preparing for whats next, women leaders in ad tech shared practical lessons on AI, workflows, and allyship during a recent LinkedIn Live hosted by AdMonsters and The Women in Programmatic Network.

Ad Tech 52

Ad Tech Ad Ops Communications Media 52

Digiday

OCTOBER 18, 2022

Although, facilitating the extraction and compliant transfer of audience data has not been all plain sailing in Europe over the past four years. “It [a publisher’s ad tech operations] can be like a Jenga stack,” he explained. ” they noted.

Ad Ops 89

Ad Ops Cookies Ad Tech GDPR 89

Brid.tv

APRIL 2, 2025

If a user has paid for access to a specific piece of content, they might be ready to sit through a skippable pre-roll, but mid-rolls would likely drive away a paying audience. Follow Us Best Practices for Maximizing Your Mid-Roll Ad Revenue Lets say youve decided that your bottom line could benefit from mid-rolls. Mid-Roll Ads: FAQ 1.

Video Ads 52

Video Ads Ad Ops Ad network Pop-Up 52

Ad Monsters

AUGUST 13, 2024

Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. This is a fundamental shift in how publishers view and leverage their audience data. One standout solution was monetizing social media audiences. Who said cookieless targeting doesn’t scale?

Cookies 103

Cookies Ad Ops Ad Tech Conversion 103

Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. Ad tech professionals did not let curveballs hinder them from getting the job done. Read more…. No Cookies?

Cookies 98

Cookies Ad Tech Ad Ops Ad Space 98

Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today.

Real Estate 104

Real Estate Ad Ops Advertising SEO 104

Ad Monsters

JULY 26, 2024

In this lively session , Meron spills the beans on her career journey and the challenges of the ad tech ecosystem. Tune in to gain invaluable perspectives on the intersection of ad tech and journalism. Her mission is clear: to combat the bloated ad tech ecosystem and ensure the news survives and thrives.

Ad Tech 105

Ad Tech Education Ad network Media 105

AdPushup

MAY 15, 2023

The significance of IoT, AI, and ML as catalysts within Ad Tech cannot be overstated. They have not only redefined the way companies establish connections with their target audience but have also revolutionized the optimization of ad campaigns and facilitated data-driven decision-making.

Ad Tech 52

Ad Tech Audience Ad Ops 52

Martech Series

FEBRUARY 7, 2023

Magnite’s CTV and OTT clients include AMC Networks, DISH Media, Disney Advertising, FOX Corporation, FuboTV, LG Ads Solutions, VIZIO, and Warner Bros. Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting. Discovery, among others.

Ad Ops 95

Ad Ops Audience Media Entertainment 95

Ad Monsters

JANUARY 18, 2023

Sea changes in ad tech. Now they can activate buyers’ target audiences with precision. While this decimates advertisers’ audience addressability, publishers hold the key to solving it via direct relationships with their users. Mounting privacy regulations. Penske Media Corporation gets that.

Cookies 96

Cookies Ad Ops Audience Education 96

Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52

Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities. Josh Schenker: Absolutely!

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. The SSP is an extension of this marketplace.

Media 87

Media Demand Side Platform Ad Tech Impressions 87

Ad Monsters

SEPTEMBER 11, 2024

He points out that the ability to keep first-party data on-premise, without moving it into cloud environments, is crucial for many publishers and their ad ops teams. Enhanced audience building and management capabilities are available for integration with other Google Ad products.

Ad Ops 115

Ad Ops Audience GDPR Display Advertising 115

AdPushup

SEPTEMBER 14, 2022

As a publisher, understanding your target audience is vital. As of 2022, the global ad spending market has reached an all-time high of 793.25 It’s the practice of using data to target demographics or interests in order to find the right person on the right device at the right moment. billion USD. Moreover, this is [.].

Audience 52

Audience Marketing Ad Ops Ad Tech 52

Ad Monsters

OCTOBER 2, 2024

The real-time bidding (RTB) process enables advertisers to bid on ad impressions within milliseconds, helping publishers secure the best price for their inventory while allowing advertisers to reach their target audiences effectively.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Ad Monsters

MAY 23, 2023

Despite some underlying racial tension, she allowed her work to speak for itself and has subsequently touched every side of the ad tech industry. Finding the Right Career Path AB: How did you start your career in ad tech and digital media? It said, “You find a need, and you fill a need.”

Media 98

Media Ad Tech Ad Ops Manufacturing 98

Ad Monsters

JUNE 26, 2024

The 2024 AdMonsters Dream Team comprises carefully selected industry powerhouses recognized for their exceptional innovation, dedication, and trailblazing spirit in turning digital ad challenges into realized revenue gold. About AdMonsters AdMonsters is the leading community for digital advertising operations and revenue optimization.

Ad Ops 52

Ad Ops Ad Tech Media Advertising 52

Ad Monsters

SEPTEMBER 30, 2024

Advertisers miss out on reaching engaged, high-value audiences by fearing news content. A Tale of Two Audiences: Advertisers and Publishers At Programmatic IO, Meron talked directly to advertisers, addressing their fears of placing ads near news content, especially political coverage. The audience is waiting.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Ad Monsters

DECEMBER 10, 2024

CPM), Safari/iOS and non-consented audiences fetch just $3.78 Heres what really stinks for publishers: iOS users, by definition, are premium audiences. knowing that a particular IP address is associated with a home, office, or in transitpublishers can turn unaddressable inventory into rich audience profiles. CPMs, respectively.

CPM 97

CPM Cookies Impressions GDPR 97

Brid.tv

APRIL 17, 2024

Better Ad Inventory Control Publishers have more control over which advertisers have access and priority over their inventory. With greater control over their inventory, publishers can serve ads relevant to their users or content. and served to their target audience. This makes it easier to spot bot traffic and avoid ad fraud.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Ad Monsters

SEPTEMBER 16, 2024

For example, this could allow you to test latency when adding new bidders or turning on Google’s Protected Audience API. Incremental Revenue Analysis Compare your winning bids with other bids to determine potential efficiencies in your ad stack. Do you have a slew of bidders bidding within $0.01 on most auctions?

CPM 122

CPM Ad Inventory Ad Tech Conversion 122

Brid.tv

FEBRUARY 23, 2023

Easy to Implement To get started with AVOD all you need is some general knowledge of ad ops and a quality ad network. You Might Also Like: 20 Best Mobile Ad Networks for Publishers and App Developers Great for Beginner Publishers Chances are users won’t be willing to pay subscription fees to unheard-of publishers.

Ad Ops 52

Ad Ops Advertising Ad Inventory Ad network 52

Brid.tv

MARCH 28, 2023

The advertiser, a florist’s shop, wants to reach a target audience of people interested in gardening. As a result of this deal, the publisher monetizes the blog and generates ad revenue, while the advertiser gains access to premium ad inventory and a precisely-targeted audience.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Brid.tv

MARCH 9, 2023

10 Tips to Improve Video Engagement on Your Platform Focus on Video Quality Know Your Audience Optimize for Mobile Include CTA Employ Video Analytics Use an Eye-Catching Video Thumbnail SEO Optimization Keep Your Video Content Short Add Subtitles Promote Your Video Content Boost Your Content Performance With Brid.TV No Content of Your Own?

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

Brid.tv

FEBRUARY 22, 2024

Easy to Implement To get started with AVOD, all you need is some general knowledge of ad ops and a quality video ad network. So for beginner publishers with a small or no established audience, I recommend AVOD. It is a great way to attract new users as you’ll be offering free content for just viewing an ad or two.

Ad Ops 52

Ad Ops Video Ads Machine Learning Ad network 52

Ad Monsters

FEBRUARY 8, 2023

The move massively shook up the effectiveness and profitability of targeted advertising across mobile app ad land. But if ad ops is anything, it is resilient and resourceful. And I don’t think nary a publisher has fully recovered since.

Ad Ops 52

Ad Ops Ad Tech Viewability Conversion 52

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Ad Targeting Options. The better an ad performs, the higher the ad yield.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

AdPushup

FEBRUARY 17, 2023

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Digital advertising is not just about an advertiser placing an ad creative [.]

Demand Side Platform 98

Demand Side Platform Ad Space Audience Advertising 98

AdPushup

AUGUST 31, 2022

It begins with defining your target audience, segmenting them, and reaching out to potential customers or clients across multiple touchpoints. Do you know what it takes to create winning b2b marketing strategies? This is the same for B2B marketing as well.

Marketing 97

Marketing Audience Ad Ops Ad Tech 97

Brid.tv

MARCH 30, 2023

They can hand-pick and grant access to advertisers who offer ads relevant to their website content or audience, determine optimal inventory prices, and apply predictive forecasting, making it easier to manage their costs. With greater control over their inventory, publishers can serve ads relevant to their users or content.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well. So, an OTT advertising platform should have the following: Targeting Options — The better targeted an ad is, the better it will perform.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Ad Ops Hero

JANUARY 25, 2021

In this article we are going to discuss about Data Management Platform (DMP) on how the user data will be collected on a daily basis from the sell the audience data to the advertisers to target the desired audience in their advertising campaigns. What is Data Management Platform (DMP)? What Does Data Management Platform Do? Mobile Web.

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Data Management Platform Ad Exchange Audience Retargeting 52