Ad Monsters

MAY 15, 2023

While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the ad tech and digital media communities who are innovating and evolving the industry. There is an outcry for Asian representation across many industries. Google Privacy Sandbox).

Ad Tech 98

Ad Tech Media Non-Profit Education 98

AdPushup

NOVEMBER 10, 2022

Conversion Rate Optimization and A/B testing are both popular services today, simply because of the direct and indirect benefits they have on the bottom line of businesses. The primary aim for every web marketer is to increase the traffic coming his way (while acquiring it, at a reduced cost) and improve the conversion rate.

Conversion Rate 98

Conversion Rate Conversion A/B Testing Marketing 98

Ad Monsters

AUGUST 23, 2024

The timing was perfect, as news dropped about X suing GARM, Unilever, CVS, and others — fueling plenty of conversations during Tuesday breaks. Unlocking the Treasure Trove: How Data is the Golden Key to Future Revenue for Publishers I’d be rich if I got paid for how often data came up in conversations.

Ad Ops 105

Ad Ops Ad Tech Education Audience 105

Ad Monsters

FEBRUARY 28, 2025

In this conversation, we dig into the role of AI in transforming workplace and marketplace inclusion, the evolution of inclusive experience design, and what media leaders need to know to stay ahead. What This Means for Ad Tech and the Sell Side LdJ: Ad tech and publishers are scrambling to redefine audience targeting for a post-cookie world.

Media 65

Media Advertising Ad Tech Audience 65

Ad Monsters

AUGUST 13, 2024

Here’s how Dotdash Meredith’s D/Cipher revolutionizes ad tech with cookieless targeting. Conversations weren’t merely about surviving the post-cookie apocalypse — they were about thriving. Plus, gain key insights from AdMonsters Publisher Forum Boston on future-proofing revenue strategies in a shifting digital frontier.

Cookies 103

Cookies Ad Ops Ad Tech Conversion 103

AdPushup

NOVEMBER 16, 2022

If you want to improve your conversion rates, here’s a list of ad automation strategies to get you started. Ad automation is one of the most powerful things you can do to increase conversions on your website. Although it requires only a little technical expertise, it is often overlooked.

Conversion 72

Conversion Conversion Rate Ad Ops Ad Tech 72

Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today.

Real Estate 104

Real Estate Ad Ops Advertising SEO 104

Ad Monsters

JULY 26, 2024

In this lively session , Meron spills the beans on her career journey and the challenges of the ad tech ecosystem. Tune in to gain invaluable perspectives on the intersection of ad tech and journalism. Her mission is clear: to combat the bloated ad tech ecosystem and ensure the news survives and thrives.

Ad Tech 105

Ad Tech Education Ad network Media 105

Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities.

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

AdPushup

NOVEMBER 10, 2022

Landing Page Optimization is equally important as any conversion rate optimization strategy. Given that, the market average for landing page conversion is barely [.]. We have compiled the 8 best tips for your low-performing landing pages.

Conversion Rate 52

Conversion Rate Conversion Marketing Ad Ops 52

Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52

Ad Monsters

MAY 23, 2023

Despite some underlying racial tension, she allowed her work to speak for itself and has subsequently touched every side of the ad tech industry. Finding the Right Career Path AB: How did you start your career in ad tech and digital media? It said, “You find a need, and you fill a need.”

Media 98

Media Ad Tech Ad Ops Manufacturing 98

Ad Monsters

JUNE 26, 2024

The 2024 AdMonsters Dream Team comprises carefully selected industry powerhouses recognized for their exceptional innovation, dedication, and trailblazing spirit in turning digital ad challenges into realized revenue gold.

Ad Ops 52

Ad Ops Ad Tech Media Advertising 52

Ad Monsters

DECEMBER 8, 2022

In an ad tech world full of dying cookies, publishers now more than ever realize the power of their first-party data. The relationship between ad tech and editorial can either be nonexistent, shaky, or minimal, but it’s time that ad tech and revenue teams collaborate more with editorial departments.

Advertising 98

Advertising Education Ad Tech Ad Ops 98

Ad Monsters

SEPTEMBER 16, 2024

Learn how to optimize your ad strategies and increase revenue using Data Transfer Files. Google Ad Manager’s Data Transfer Files (DTF) aren’t a new offering; many tech-savvy publishers already use them. Well, all of these might be signs you should look over your ad tech stack and make it leaner.

CPM 122

CPM Ad Inventory Ad Tech Conversion 122

AdPushup

JUNE 30, 2024

Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Advertising 52

Ad Monsters

FEBRUARY 8, 2023

The move massively shook up the effectiveness and profitability of targeted advertising across mobile app ad land. But if ad ops is anything, it is resilient and resourceful. And, p rivacy-first and consumer-first were two of the main themes that emerged from our conversations.

Ad Ops 52

Ad Ops Ad Tech Viewability Conversion 52

AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad network that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Conversion 52

AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad networks that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Conversion 52

Ad Monsters

JULY 15, 2024

We sat down with Teads’ executives at Cannes to discuss how the ad tech company is helping publishers navigate cookie deprecation, the current state of journalism, elections, and more. Through Teads’ Publisher Lab, the SSP hosts off-the-record conversations with publishers where they can all work together to derive roadmaps.

Cookies 64

Cookies Conversion Education First-Party Cookies 64

Monetize More

JANUARY 18, 2023

This increases chances for conversions and means less money lost on ineffective advertising. #2 6 – Greater reach: With programmatic software, you can reach potential customers worldwide by placing ads within multiple ad networks, partners, channels and geographical locations. See more benefits knowonlineadvertising.com.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

SEPTEMBER 22, 2022

Here are some highlights from the conversations subject-by-subject. — I had to work with our ad ops to create a dashboard for our CEO. And it’s going to underwhelm expectations if you don’t get started on that early because those conversion rates are going to be pretty weak.”. “If Stuck in the conversion funnel.

Media 68

Media Cookies Conversion Rate Affiliates 68

Ad Monsters

NOVEMBER 7, 2024

Over 180 ad tech professionals gathered to explore strategies for embracing emerging technologies, network, and share best practices. If AI can take those off their plate, they will be much more willing to be part of the conversation.” DanAds’ Summit 24 was an engaging one-day event packing a large punch of industry experts.

Ad Tech 52

Ad Tech Advertising CPM Conversion 52

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Currencies : Real-time currency conversions.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Ad Monsters

FEBRUARY 7, 2025

Conversations across the board wove through AIs double-edged sword, the fragmentation of CTV, and the persistent tension between walled gardens and the open web. Here are seven things that stuck with me long after the sessions wrapped. Embracing experimentation without sacrificing journalistic integrity.

Retail 65

Retail Media ROI Ad Tech 65

AdPushup

JULY 8, 2024

Discover the top-performing banner ad sizes for your ads, optimize your advertising strategy with the most effective banner sizes, and ultimately maximize engagement and conversions. They’re loved for their knack to convey [.]

Banner 52

Banner Display Advertising Conversion Advertising 52

AdPushup

AUGUST 7, 2023

Discover the top-performing banner ads size for your ads, optimize your advertising strategy with the most effective banner sizes, and ultimately maximize engagement and conversions. Banner ads have emerged as a prevalent form of online advertising.

Banner 52

Banner Conversion Advertising Ad Ops 52

AdPushup

JUNE 26, 2023

Discover the top-performing banner ads size for your ads. Optimize your advertising strategy with the most effective banner sizes to maximize engagement and conversions. Banner ads have emerged as a prevalent form of online advertising.

Banner 52

Banner Conversion Advertising Ad Ops 52

AdPushup

NOVEMBER 28, 2022

Conversion Rate Optimization is the process of improving the percentage of users who perform a desired action on your website. It is one of the most effective ways that you can grow your business and improve your revenue. Have you ever encountered an advertisement on a website that is so pertinent to what you’re interested [.].

Conversion Rate 52

Conversion Rate Advertising Conversion Ad Ops 52

AdPushup

MAY 16, 2022

Optimizing user journeys can drive conversion increment, as users are more likely to buy a product/service when their experience with the brand [.].

Conversion 52

Conversion Audience Ad Ops Ad Tech 52

AdPushup

MAY 24, 2022

Playable ads are the revolutionary ad formats that have taken the gaming world by storm. They are light, eye-catching and engaging with high conversion rates. Learn how they can boost your ad revenue. ” With the emerging trends of judging the product by its cover, playable ads have come to fire as [.].

Conversion Rate 52

Conversion Rate Conversion Ad Ops Ad Tech 52

Ad Ops Hero

JANUARY 25, 2021

It segregates the huge data received and convert it in to readable formats to make it available for other platforms like DSP, SSP, and Ad Exchanges to utilize for various ad campaign purpose. How Does a Data Management Platform Work?

Data Management Platform 52

Data Management Platform Ad Exchange Audience Retargeting 52

Ad Monsters

JUNE 23, 2022

There were many exciting and impactful discoveries if you’re in ad tech land like us. When it comes to solving ad ops problems, addressability and identity are at the top of publishers’ list. IBM’s Big Anti-Bias in Ad Tech Announcement. Spectrum Reach (@SpectrumReach) June 22, 2022.

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105

Ad Monsters

AUGUST 19, 2022

The 4-day publisher forum presented attendies with the opportunity to link up with like-minded individuals and brainstorm and strategize on the best monetization practices for their brands, privacy regulations , Web 3 , CTV , and many other ad tech topics. Jonathan Panjwani, Director, Ad Tech Partnerships & Solutions at @Audacy.

Ad Tech 96

Ad Tech Ad Ops Food Education 96

Ad Monsters

DECEMBER 3, 2024

If users are unhappy, publishers see higher bounce rates or ad blocker adoption, brands see diminished ROI, and ad tech vendors face reduced demand for their solutions. It creates a less intrusive advertising experience while still generating revenue for developers.

Ad Targeting 104

Ad Targeting Ad Tech Non-Profit Banner 104