Ad Monsters

FEBRUARY 28, 2025

What This Means for Ad Tech and the Sell Side LdJ: Ad tech and publishers are scrambling to redefine audience targeting for a post-cookie world. But brands should be leading that process by using their own research and feeding those insights into ad tech and media strategiesnot vice versa.

Media 65

Media Advertising Ad Tech Audience 65

Ad Monsters

FEBRUARY 12, 2024

Generative Ads to Keep up With Generative Content The death of third-party cookies has gotten the advertising community excited about contextual advertising again. Ads will be more effective, the thinking goes, if they are relevant to the content audiences are consuming. This might not seem like a big deal.

Ad Ops 114

Ad Ops Machine Learning Ad Server eCommerce 114

AdPushup

MAY 23, 2022

The past 12 months brought a significant change for digital marketing and the global ad tech industry. Marketers are facing a significant change in targeting and measurement, given that the majority of their campaigns are built on cookies. These cookie [.].

Ad Tech 52

Ad Tech Cookies Marketing Advertising 52

Ad Monsters

JANUARY 18, 2023

Sea changes in ad tech. Why is delaying your first-party data strategy a bad idea for publishers, especially when Safari and Firefox have long ago turned off cookie tracking? Brendan Farrell: There’s something bigger than third-parties cookies at play – user choice. Mounting privacy regulations.

Cookies 96

Cookies Ad Ops Audience Education 96

Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities. Josh Schenker: Absolutely!

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates.

CPM 97

CPM Cookies Impressions GDPR 97

AdPushup

JANUARY 22, 2023

Yes, the time is near – Third-party cookies are about to disappear very soon, and it is necessary to prepare early for the consequences. Let’s discuss the 7 Best Alternatives to Cookies (Third-Party).

Cookies 52

Cookies Ad Ops Ad Tech 52

Ad Monsters

DECEMBER 8, 2022

In an ad tech world full of dying cookies, publishers now more than ever realize the power of their first-party data. The concept of the death of cookies is now a rebirth as it presents a slew of opportunities for publishers to strategize the best ways to use the data they’ve accumulated. . .

Advertising 98

Advertising Education Ad Tech Ad Ops 98

Ad Monsters

MAY 23, 2023

Despite some underlying racial tension, she allowed her work to speak for itself and has subsequently touched every side of the ad tech industry. “When I started working at IAB, Google had just announced the deprecation of the third-party cookie. One she considers a challenging but fulfilling position.

Media 98

Media Ad Tech Ad Ops Manufacturing 98

Ad Monsters

OCTOBER 2, 2024

Through cookies and pixels, the bid of demand sources can be adjusted according to the relevancy and the revenue. Maximizing Revenue Through Optimized Header Bidding Strategies Header bidding is crucial when it comes to generating maximum revenue with the help of better ad placements.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

AdPushup

MAY 28, 2023

Learn about Universal ID, a unique identifier that can assist publishers in the post-cookie world. Discover its benefits, types, and how it enables recognition and authentication of users across platforms, aiding in personalized content delivery.

Cookies 52

Cookies Ad Ops Ad Tech 52

Ad Monsters

JULY 15, 2024

We sat down with Teads’ executives at Cannes to discuss how the ad tech company is helping publishers navigate cookie deprecation, the current state of journalism, elections, and more. When it comes to buyer partners, nearly 80% of Teads campaigns do not use a cookie-based solution.

Cookies 64

Cookies Conversion Education First-Party Cookies 64

AdPushup

DECEMBER 8, 2022

Following the deprecation of third-party cookies, a new wave of cookie-less identity (ID) solutions is sweeping the ad tech sector. Third-party cookies will soon be a thing of the past, as per Google’s plan to ban third-party [.]. If publishers want to stay competitive, they must prepare for the cookieless future.

Cookies 52

Cookies Ad Tech Ad Ops 52

Brid.tv

APRIL 13, 2023

Greater Ad Demand — Publishers can add as many partners as they want and maximize demand for their auction without affecting the speed of their website. offers publishers access to Google’s premium ad demand even if they don’t meet the publisher criteria. Hybrid Bidding Google Open Bidding With Brid.TV As a Google MCM partner, Brid.TV

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Digiday

SEPTEMBER 22, 2022

I had to work with our ad ops to create a dashboard for our CEO. But I’ll go to a bank or a tech company, and I know they’re going to make me cry during the week and work on the weekends, but now’s the time to make money.”. Cookie-pocalypse when? “I Like, listen if you want this, here it is. And he was like, ‘Whatever.

Media 68

Media Cookies Conversion Rate Affiliates 68

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

AdPushup

FEBRUARY 19, 2024

Universal ID work is to provide shared identifiers for tracing users throughout the chain of supply without syncing cookies. For as long as we can remember, data has been at the very heart of how the ad [.] Universal IDs were modified into what is known as Unified ID, and now Unified ID 2.0

Cookies 52

Cookies Ad Ops Ad Tech 52

AdPushup

JANUARY 25, 2023

Universal ID work is to provide shared identifiers for tracing users throughout the chain of supply without syncing cookies. For as long as we can remember, data has been at the very heart of how the ad [.] Universal IDs were modified into what is known as Unified ID, and now Unified ID 2.0

Cookies 52

Cookies Ad Ops Ad Tech 52

AdPushup

SEPTEMBER 26, 2022

Google, in November 2021, launched a Publisher Provided Identifiers which publishers will share with Google’s programmatic demand for better targeting, customised ads, and better advertising experience. So unlike third-party cookies, PPIDs are the identifiers that publishers will assign the user based on first-party data.

Cookies 52

Cookies Advertising Ad Ops Ad Tech 52

Monetize More

APRIL 13, 2023

A publisher would implement header bidding via ad tech partners or using their in-house development team to create a custom solution for them. Currently, there are multiple header bidding wrappers available on the market with a mix of ad tech company developed and open source solutions.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

JUNE 26, 2023

Teads Demand Reporting Minimum Traffic Supported Ad Formats Programmatic Programmatic Direct Real-Time Analytics Scheduled Reporting N/A Outstream Video Ads Teads is a video ad network that is partnered with some of the largest and most prestigious publishers in the industry. The platform offers a variety of ad formats as well.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Ad Monsters

JANUARY 3, 2025

2024s best AdMonsters Decoders demystify ad techs hottest topicsDark Traffic, EUs DSA, Privacy Sandbox, and more. Picture your Slack channels lighting up faster than a Kendrick Lamar Drake-diss-track dropand each ping is yet another question about privacy regs, ad blocking, or floor pricing. Dive in for essential insights!

Ad Tech 105

Ad Tech Ad Ops Cookies Video Ads 105

Digiday

OCTOBER 18, 2022

Jamie Barnard, CEO of Compliant, told Digiday that the incorrect installation of CMPs on a publisher’s website can often be at the core of the problem and that the intricate ways in which many ad tech stacks are interwoven can also create difficulties for attempted remedies. ” they noted.

Ad Ops 87

Ad Ops Cookies Ad Tech GDPR 87

Ad Monsters

AUGUST 19, 2022

The 4-day publisher forum presented attendies with the opportunity to link up with like-minded individuals and brainstorm and strategize on the best monetization practices for their brands, privacy regulations , Web 3 , CTV , and many other ad tech topics. Jonathan Panjwani, Director, Ad Tech Partnerships & Solutions at @Audacy.

Ad Tech 96

Ad Tech Ad Ops Food Education 96

Ad Monsters

DECEMBER 30, 2023

Now on to the list… Best of AdMonsters: Your Favorite Stories of 2023 What’s Hot in Publishing and Ad Tech: An AdMonster’s Q&A with Scott Messer We interviewed Scott Messer, an executive media operator with a passion for creating, operating, and monetizing digital businesses. Collectively, digital ad tech accounts for 3.5%

Ad Tech 52

Ad Tech Impressions Cookies Audience 52

Ad Monsters

JUNE 23, 2022

There were many exciting and impactful discoveries if you’re in ad tech land like us. When it comes to solving ad ops problems, addressability and identity are at the top of publishers’ list. More like Meta misrepresenting ad reach for years than that Gannett flub a couple months back.)

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105

Ad Monsters

DECEMBER 20, 2022

As an industry, ad tech understands the importance of audience feedback. High-performing and relevant ads would not exist without the consumer’s input. . This year, the ad spend slowdown and updated privacy regulations greatly influenced industry practices. Read the survey to find out.

Clickbait 97

Clickbait Ad Ops Impressions Banner 97