Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Mobile Ad Formats. Epom Apps 10. Digital Turbine (Formerly AdColony) 11.

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MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Ad server CPM/Rate.

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Brid.tv

MARCH 28, 2023

Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

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Brid.tv

APRIL 13, 2023

If the prebid creative has a higher CPM , the said creative gets the ad placement. If not, the highest CPM ad from the open auction gets displayed. offers publishers access to Google’s premium ad demand even if they don’t meet the publisher criteria. Hybrid Bidding Google Open Bidding With Brid.TV

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Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Follow Us Many website publishers find the ad yield optimization process quite challenging. This process can be quite challenging no matter the level or expertise of a publisher.

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AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

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Monetize More

FEBRUARY 6, 2023

For those publishers big enough to implement the necessary ad tech and put a team behind it, the issue can be solved, but for smaller publishers who rely on elementary ad ops knowledge and online communities, it’s a massive headache. I’m sure you’re thinking, where does ad quality fall in all these?

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Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Optimization tools within AdX that AdSense just does not have.

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Ad Ops Hero

MARCH 25, 2023

Sell-Side Platforms A comprehensive list of SSPs for publishers includes: Google Ad Manager. Yahoo Ad Tech. Yahoo Ad Tech. Programmatic ads are typically bought on a cost-per-thousand-impressions (CPM) basis. CPMs typically range anywhere between $0.50-$2.00. Amazon Publisher Services.

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Ad Monsters

NOVEMBER 7, 2024

Over 180 ad tech professionals gathered to explore strategies for embracing emerging technologies, network, and share best practices. Playwire recently launched its QPT initiative–quality, performance, and transparency – focusing on these attributes over what Dubin calls “the ad tech shenanigans.”

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Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers. In addition to premium ad demand, Brid.TV

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Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

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Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.

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Monetize More

APRIL 13, 2023

A publisher would implement header bidding via ad tech partners or using their in-house development team to create a custom solution for them. Currently, there are multiple header bidding wrappers available on the market with a mix of ad tech company developed and open source solutions. Bidding time optimization.

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AdPushup

MAY 3, 2023

Getting it right in terms of monetization is not just about generating traffic – it’s about choosing the highest paying ad network. While publishers are facing economic downturn challenges today, there are also more monetization opportunities than ever in 2023. In this blog, we have thrown light on how you can monetize your website and [.]

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AdPushup

JUNE 15, 2022

eCPM is a metric that reflects publishers’ ad monetization performance. In other words, this is the average price you get for 1000 ad impressions/views. The value of your inventory is constantly changing because of various parameters – geography of the traffic, ad formats you use, time of [.].

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