Ad Ops, Ad Tech and Demand Side Platform

What is a Demand-Side Platform (DSP)?

AdPushup

FEBRUARY 17, 2023

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Understand the difference between DSPs and supply-side platforms, and discover if Google is a demand-side platform.

Demand Side Platform

Demand Side Platform Ad Space Audience Advertising

How to Win a Board Game Full of Ad Ops Burning Challenges

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

Ad Ops

Ad Ops Ad Inventory Ad Tech Demand Side Platform

Demand Side Platforms (DSPs): How are they evaluated?

AdPushup

JUNE 24, 2022

Working hand in hand with SSPs are the demand side platforms aka DSP, facilitating advertisers to place ad creatives, bagging mass audience coverage, brand recognition and attracting maximum RoI.

Demand Side Platform

Demand Side Platform Ad Space ROI Audience

A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem

Ad Monsters

MARCH 27, 2024

Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant. For example, Origin’s executives noted that although initial figures suggested a $15 million increase in ad revenue on Friday, it likely only amounts to around $600 at the accurate CPMs. .”

Ad Server

Ad Server Demand Side Platform Verification services CPM

‘Masters of our domain’: Vox Media launches its own SSP

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. The SSP is an extension of this marketplace.

Media

Media Demand Side Platform Ad Tech Impressions

Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers

Ad Monsters

OCTOBER 2, 2024

This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-Side Platforms (SSPs), Ad Exchanges, and Demand-Side Platforms (DSPs).

Header Bidding

Header Bidding Ad Server Ad Exchange Ad network

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

JANUARY 18, 2023

With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. See more benefits knowonlineadvertising.com.

Advertising

Advertising Ad Inventory Machine Learning Ad network

Introduction to Programmatic Advertising | What is Programmatic Advertising?

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. This platform encompasses both DSPs and ad exchanges. Demand-side platform.

Advertising

Advertising Demand Side Platform Ad Exchange Ad Inventory

Amazon UAM vs. TAM — Amazon’s Header Bidding Solutions

Brid.tv

FEBRUARY 13, 2023

Premium Demand — With UAM, publishers have access to Amazon DSP (demand side platform), granting them contact with multiple SSP bidders. In addition, publishers have access to Amazon’s unique demand (large e-commerce audience). But don’t just focus on a single demand source.

Header Bidding

Header Bidding Ad Ops Demand Side Platform Impressions

DSP vs DMP: Differences, Similarities, and Their Hybrid Model

AdPushup

MARCH 3, 2023

DSP vs DMP has become a common search term for both the buy and sell side. Learn the difference between DSP and DMP, their use in the programmatic supply chain, and the new hybrid offerings that combine both. Gone are the days when advertisers could call publishers and a deal was created by word of [.]

Demand Side Platform

Demand Side Platform Advertising Data Management Platform Ad Ops

Media Briefing: Overheard at the Sept. 2022 Digiday Publishing Summit

Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do.

Media

Media Cookies Conversion Rate Affiliates

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. In addition to premium ad demand, Brid.TV

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

A publisher would implement header bidding via ad tech partners or using their in-house development team to create a custom solution for them. The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected. and gets them to place a bid.

Header Bidding

Header Bidding Ad Server Impressions Demand Side Platform

Ads.txt 1.1 Publisher Manual: Best Guide To Implementation

Monetize More

NOVEMBER 22, 2022

The following publisher inventory selling is supported via: Ad exchanges through personal accounts. Ad networks that sell as programmatic partners. You can whitelist demand-side platforms (DSPs), ad networks, and other ad tech companies that are authorized to sell your ad inventory with ads.txt.

Ad Inventory

Ad Inventory Ad network Ad Exchange Demand Side Platform

DSP vs SSP Explained: Hidden Differences Publishers & Advertisers Must Know

AdPushup

AUGUST 9, 2024

In this DSP vs SSP guide, we’ll discuss how each platform functions and its unique advantages, as well as their correlation between DMPs, Ad Exchanges, and more. Dive into the differences between DSP and SSP to enhance the potential of your digital advertising.

Ad Exchange

Ad Exchange Advertising Demand Side Platform Ad Ops

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. Get started with TargetVideo’s Video Revenue & Engagement Platform.

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

Its media buying platform also comes with plenty of integrations with mobile inventory suppliers, making it an excellent choice for mobile publishers too. The platform also offers a white-label DSP solution for anyone looking for a pre-built infrastructure to launch a demand-side platform.

Ad network

Ad network Video Ads Header Bidding CPM

10 Top DSPs to Consider in 2025 for Effective Programmatic Advertising

AdPushup

MARCH 6, 2025

Be it supply-side platforms, metrics like eCPMs, or programmatic advertising trends relevant to publishers. We even discussed ways to improve ad [.] Read our blog to know the top DSPs to consider in 2025 for effective targeting and advanced features to make programmatic advertising seamless for you.

Advertising

Advertising Demand Side Platform Ad Ops Ad Tech

AdTech Trends

What is a Demand-Side Platform (DSP)?

How to Win a Board Game Full of Ad Ops Burning Challenges

Trending Sources

Demand Side Platforms (DSPs): How are they evaluated?

A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem

‘Masters of our domain’: Vox Media launches its own SSP

Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers

Best Guide to Display Lumascape [2023]

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Introduction to Programmatic Advertising | What is Programmatic Advertising?

Amazon UAM vs. TAM — Amazon’s Header Bidding Solutions

DSP vs DMP: Differences, Similarities, and Their Hybrid Model

Media Briefing: Overheard at the Sept. 2022 Digiday Publishing Summit

What Is an Ad Exchange and How Does It Work

How to maximize revenue with Header Bidding? [10x more ad revenue]

Ads.txt 1.1 Publisher Manual: Best Guide To Implementation

DSP vs SSP Explained: Hidden Differences Publishers & Advertisers Must Know

What Is an Ad Exchange and How Does It Work

20 Best Video Ad Networks for Publishers

10 Top DSPs to Consider in 2025 for Effective Programmatic Advertising

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