Ad Monsters

SEPTEMBER 30, 2024

The plot thickens as Google’s defense strategy unfolds, revealing a complex web of power plays in the ad tech ecosystem. Week 3 Overview If you’ve been keeping up with the trial, you know we’ve already had heavy hitters taking the stand, spilling the tea on Google’s iron grip over the ad tech ecosystem.

Ad Tech 105

Ad Tech Real Estate Display Advertising Advertising 105

AdPushup

SEPTEMBER 1, 2024

Programmatic display advertising (PDA) has changed the advertising game altogether. So, what is programmatic display advertising, and how it differs from traditional display advertising? The world of programmatic advertising is plagued/dotted with jargon, which [.] Let’s find out.

Display Advertising 52

Display Advertising Advertising Ad Ops Ad Tech 52

Ad Monsters

SEPTEMBER 11, 2024

He points out that the ability to keep first-party data on-premise, without moving it into cloud environments, is crucial for many publishers and their ad ops teams. This includes digital channels such as social media, search engines, display advertising, and video platforms.

Ad Ops 115

Ad Ops Audience GDPR Display Advertising 115

Monetize More

JANUARY 18, 2023

This option can give advertisers and agencies quick access to a wide range of publisher inventories on a global scale. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with display advertising.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

AdPushup

JULY 8, 2024

Discover the top-performing banner ad sizes for your ads, optimize your advertising strategy with the most effective banner sizes, and ultimately maximize engagement and conversions. They’re loved for their knack to convey [.]

Banner 52

Banner Display Advertising Conversion Advertising 52

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Yahoo Ad Tech. Epom Apps 10. Leadbolt 12. Media.net 17.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Yahoo Ad Tech.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52