AdPushup

APRIL 7, 2023

Two common approaches to ad serving are Header bidding and Waterfall. Ad serving is a crucial aspect of digital advertising, allowing advertisers and publishers to serve targeted ads to specific [.]

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Header Bidding Advertising Ad Ops Ad Tech 52

AdPushup

AUGUST 15, 2022

Integrated inside an app’s SDK, in-app header bidding assures a uniform auction, spurring competition among bidders from various demand sources for each in-app ad impression and eventually choosing the highest offer on each ad impression.

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Header Bidding Impressions Ad Ops Ad Tech 52

MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. The technology unites all publishers’ header bidding demand sources into one unified auction. Cons of Header Bidding.

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InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

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Ad Ops A/B Testing Header Bidding Fill rate 52

AdPushup

NOVEMBER 15, 2022

Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry. More and more metrics are being introduced to accurately [.].

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Header Bidding Impressions Ad Tech Advertising 98

Monetize More

APRIL 21, 2023

As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. In Ad Ops, there are so many tasks that we need to prioritize and fix every day. Fill rates need to be optimized.

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Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. How Does Open Bidding Work?

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Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold.

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Brid.tv

FEBRUARY 29, 2024

Follow Us Many website publishers find the ad yield optimization process quite challenging. Advertisers and brands nowadays rely heavily on programmatic advertising , and programmatic ad tech requires a certain level of expertise from publishers to manage effectively. Are you ready to make the transition to video header bidding?

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Header Bidding Viewability Ad Inventory CPM 52

AdPushup

AUGUST 6, 2023

The introduction of programmatic advertising has given us some great automations (line items, header bidding wrapper, demand handling, direct server connectivity). After all, what good is a quality website if it’s not making you any money? However, the manual intervention to improve earnings has [.]

Header Bidding 98

Header Bidding Advertising Ad Ops Ad Tech 98

AdPushup

JUNE 11, 2023

Optimize your ad exposure, engagement, and revenue on your websites or digital platforms effectively. There are a lot of techniques and hacks that web publishers use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads, [.]

Header Bidding 97

Header Bidding A/B Testing Ad Ops Ad Tech 97

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. No, we don’t ask for your soul in return.

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Header Bidding A/B Testing Viewability Ad network 52

AdPushup

FEBRUARY 17, 2023

Learn how publishers can optimize the performance of their ads with prebid timeouts. is the most widely adopted header bidding wrapper among web publishers for many reasons. allows publishers to customize their header bidding stack [.] But perhaps even more important than those things, Prebid.js

Header Bidding 52

Header Bidding Ad Ops Ad Tech 52

Brid.tv

MARCH 7, 2023

Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your Header Bidding Stack Make Use of the Brid.TV

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

AdPushup

OCTOBER 31, 2022

Learn how publishers can optimize the performance of their ads with prebid timeouts. is the most widely adopted header bidding wrapper among web publishers for many reasons. allows publishers to customize their header bidding stack [.]. But perhaps even more important than those things, Prebid.js

Header Bidding 52

Header Bidding Ad Ops Ad Tech 52

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Unity Ads 9.

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Ad network Mobile Ads Header Bidding CPM 75

AdPushup

JUNE 11, 2023

Optimize your ad exposure, engagement, and revenue on your websites or digital platforms effectively. There are a lot of techniques and hacks that web publishers use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. [.]

Header Bidding 52

Header Bidding A/B Testing Ad Ops Ad Tech 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Header Bidding Support. Real-Time Ad Analytics. Table of Contents. Google AdMob 2.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Impressions filled.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

MARCH 28, 2023

Simply set up, track, and optimize your header bidding stack through our CMS or let our dedicated ad ops team do it for you with Managed Ads. With Brid.TV, you get access to high-quality demand from Google, Amazon , and more.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

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Ad network Video Ads Header Bidding CPM 40

Monetize More

JANUARY 18, 2023

. #6 – Greater reach: With programmatic software, you can reach potential customers worldwide by placing ads within multiple ad networks, partners, channels and geographical locations. Header bidding still ruled the programmatic industry, while the thorn in many publishers’ side (ad blocking) continued to grow.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

JUNE 14, 2023

OpenX OpenX is an independent programmatic ad platform that operates as a supply-side platform (SSP) as well. OpenX offers header bidding capabilities, advanced targeting (including behavioral targeting ), multiple ad formats, and a wide range of advertisers. In addition to premium ad demand, Brid.TV

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

JUNE 14, 2023

OpenX OpenX is an independent programmatic ad platform that operates as a supply-side platform (SSP) as well. OpenX offers header bidding capabilities, advanced targeting (including behavioral targeting ), multiple ad formats, and a wide range of advertisers.

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Ad Exchange Ad Inventory Ad network Non-Profit 40

AdPushup

APRIL 15, 2024

In-app advertising is an effective monetization strategy for publishers. In this guide, learn about in-app advertising and how it works. Without any statistics, one can know that everyone uses mobile apps extensively. Whether it’s a game app, social media app, online shopping app, or any app for that matter, users spend an average of four [.]

Advertising 52

Advertising Media Header Bidding Ad Ops 52

AdPushup

JULY 22, 2022

Half of the year has gone by; Publishers might have expected several major developments in ad monetization in 2022. But they may have also faced a drop in ad revenue and the following issues: You won’t be receiving as many active bids for your ad impressions. Ad personalization expectations [.].

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