Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. The SSP is an extension of this marketplace.

Media 88

Media Demand Side Platform Ad Tech Impressions 88

AdPushup

MAY 28, 2023

All you need to know about ad impression is gathered here: definition, monetization metrics, and causes. Let’s also look at how to manage unfilled ad impressions. In today’s digital landscape, where information overload reigns supreme, capturing the attention of potential customers has become an art form.

Impressions 52

Impressions Advertising Marketing Ad Ops 52

AdPushup

MARCH 30, 2024

Discover the secret to dominating online visibility with our expert guide to ad impressions. Supercharge your brand’s potential and outshine the competition today! In today’s world where plenty of content is available for people to consume, capturing the attention of potential customers has become an art form.

Impressions 52

Impressions Advertising Marketing Ad Ops 52

Ad Monsters

OCTOBER 2, 2024

How Header Bidding Works Header bidding enables multiple advertisers to bid on a single ad impression simultaneously. This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-Side Platforms (SSPs), Ad Exchanges, and Demand-Side Platforms (DSPs).

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Header Bidding Ad Server Ad Exchange Ad network 105

Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities. Josh Schenker: Absolutely!

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Martech Series

FEBRUARY 7, 2023

Intuitive platform interface and streamlined workflows for deal creation and management, created for all users, from digital ad ops to senior revenue executives. We continue to be impressed by the Magnite team’s innovative solutions and outstanding client service and support.

Ad Ops 95

Ad Ops Audience Media Entertainment 95

Ad Monsters

SEPTEMBER 23, 2024

With testimonies revealing Google’s deep grip on ad tech, we unpack how this could reshape the industry and finally give publishers their due. This week, we peeled back more layers of Google’s ad tech dominance — revealing how publishers, once sidelined, finally have their grievances heard in court. Hey Monsters!

Ad Tech 72

Ad Tech Pop-Up Ad Server Impressions 72

Brid.tv

APRIL 17, 2024

These deals function based on one-to-one agreements that involve negotiations on pricing, ad placements, and targeting options. Programmatic direct can be: Programmatic Guaranteed — Advertisers commit to purchasing a predetermined number of ad impressions, ensuring guaranteed delivery of their ads and, in turn, guaranteed publisher profit.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

MediaFuse

NOVEMBER 29, 2016

This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources. The unified auction results in the highest bidder winning the impression. A header bidder driven programmatic strategy changes programmatic/ad ops in many ways.

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Header Bidding Ad Server Ad Ops Impressions 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. Impressions filled. Fill rate %.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

Ad Monsters

DECEMBER 10, 2024

Research by Digiseg and AdExchanger illustrates the stark reality facing publishers: While addressable impressions fetch high prices (averaging $12.74 Whats more, unaddressable inventory on iOS devices is less susceptible to bot traffic , making it a reliable source of human impressions. CPMs, respectively. CPM for these users.

CPM 97

CPM Cookies Impressions GDPR 97

Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc).

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

AdPushup

JANUARY 6, 2023

Real-Time Bidding is a type of programmatic buying where impressions are sold in a real-time auction. Real Time Bidding (RTB) is a revolutionary method of digital advertising that allows advertisers to bid on and display ads to internet users in real-time. Here’s all about Real Time Bidding (RTB).

Impressions 98

Impressions Advertising Marketing Ad Ops 98

Brid.tv

MARCH 28, 2023

Namely, programmatic guaranteed can be considered a subtype of programmatic direct where advertisers can reserve a fixed number of impressions at a fixed price. In other words, the publisher guarantees a certain number of impressions and a certain CPM. Unlike with programmatic direct, there is no real one-on-one interaction.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Monetize More

JANUARY 18, 2023

Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. With Real-time bidding, an auction environment was created where advertisers can show specific ads to a particular set of audiences based on data points about that audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

MARCH 7, 2023

High viewability — Since instream ads interrupt the stream and are served in a player that already has the viewer’s attention, they have high ad viewability , bringing in more impressions and higher ad yield for the publisher. Managed Ads Service is the right choice. Make Use of the Brid.TV

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

Brid.tv

FEBRUARY 23, 2023

Publishers earn money by displaying ads within their content, i.e., by selling ad inventory to advertisers. Revenue is generated based on the number of ad impressions or clicks an ad gets. As global digital ad spending increases year by year, it’s the perfect time for publishers to utilize AVOD to the fullest.

Ad Ops 52

Ad Ops Advertising Ad Inventory Ad network 52

Brid.tv

MARCH 30, 2023

These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options. Preferred Deals — Advertisers are not obliged to purchase the ad inventory. For instance, advertisers usually commit to a certain number of impressions.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

FEBRUARY 13, 2023

UAM Cons for Publishers If you choose UAM you should be aware of the following drawbacks: Reporting — UAM offers basic data reporting such as bid requests, impressions, and earnings. Full Reporting Transparency — Publishers using TAM can access detailed header bidding analytics , including metrics such as impressions, clicks, and earnings.

Header Bidding 52

Header Bidding Ad Ops Demand Side Platform Impressions 52

Brid.tv

MARCH 9, 2023

Besides the most obvious — higher engagement leading to more ad impressions , video engagement can also impact audience loyalty and brand exposure. 10 Tips to Improve Video Engagement on Your Platform To help publisher realize their target ROI from video ads, we have singled out ten practical tips for improving video engagement.

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

Brid.tv

APRIL 13, 2023

After a user visits a publisher’s website, the process involves the following steps: The website sends an ad request to the server — When a user accesses the website, the code placed in the ad unit (tag) signals the server that an ad impression is available. Hybrid Bidding Google Open Bidding With Brid.TV

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. No, we don’t ask for your soul in return.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

AdPushup

AUGUST 15, 2022

Integrated inside an app’s SDK, in-app header bidding assures a uniform auction, spurring competition among bidders from various demand sources for each in-app ad impression and eventually choosing the highest offer on each ad impression.

Header Bidding 52

Header Bidding Impressions Ad Ops Ad Tech 52

AdPushup

JUNE 15, 2022

eCPM is a metric that reflects publishers’ ad monetization performance. It stands for ‘effective cost per thousand impressions. In other words, this is the average price you get for 1000 ad impressions/views.

Impressions 52

Impressions Ad Ops CPM Ad Tech 52

Ad Monsters

DECEMBER 30, 2023

Collectively, digital ad tech accounts for 3.5% A single campaign that fills one million impressions has the same carbon footprint as a roundtrip flight from Boston to London. This decline has made it increasingly tricky to meet ad impression requirements stipulated in deals with advertisers. Thank you!!!

Ad Tech 52

Ad Tech Impressions Cookies Audience 52

AdPushup

JUNE 17, 2024

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression. As an app developer, maximizing your ad revenue requires managing a complex landscape of ad networks.

Mobile Ads 52

Mobile Ads Ad network Ad Inventory Impressions 52

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. OpenX OpenX Key Features: 7.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

FEBRUARY 29, 2024

Follow Us Many website publishers find the ad yield optimization process quite challenging. Advertisers and brands nowadays rely heavily on programmatic advertising , and programmatic ad tech requires a certain level of expertise from publishers to manage effectively.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Yahoo Ad Tech. Epom Apps 10. Digital Turbine (Formerly AdColony) 11.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

AdPushup

JUNE 25, 2023

Learn all about rCPM (revenue per thousand impressions) for publishers, including its definition, calculation, importance, and how it can help optimize ad revenue. Discover valuable insights and strategies to maximize your earnings as a publisher.

Impressions 52

Impressions Advertising Ad Ops Ad Tech 52

AdPushup

JULY 22, 2022

Half of the year has gone by; Publishers might have expected several major developments in ad monetization in 2022. But they may have also faced a drop in ad revenue and the following issues: You won’t be receiving as many active bids for your ad impressions. Ad personalization expectations [.].

Impressions 52

Impressions Fill rate Header Bidding Banner 52

AdPushup

JUNE 25, 2023

Find out EBDA meaning, and how it allows for multiple ad exchanges to compete in real-time for ad impressions, optimizing ad placement and revenue generation. Hidden beneath the digital advertising landscape lies a lesser-known yet revolutionizing aspect that can potentially change the lives of publishers and advertisers.

Ad Exchange 52

Ad Exchange Impressions Advertising Ad Ops 52

AdPushup

MARCH 23, 2023

Mobile ad mediation platforms offer a solution by enabling app developers to manage and optimize their ad inventory with ease, allowing them to select the best-performing ad network for each ad impression.

Mobile Ads 52

Mobile Ads Ad Inventory Ad network Impressions 52

Ad Ops Hero

MARCH 25, 2023

Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time. This platform encompasses both DSPs and ad exchanges. This platform allows advertisers to purchase ad inventory across multiple platforms at once. Yahoo Ad Tech. Yahoo Ad Tech.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digiday

SEPTEMBER 22, 2022

I had to work with our ad ops to create a dashboard for our CEO. You’re going to see a 50% delta in CPMs between [cookie-enabled and cookieless impressions] for the same ad unit.”. “It Read more about the changes to the ad tech market here. Like, listen if you want this, here it is. What we’ve covered.

Media 68

Media Cookies Conversion Rate Affiliates 68