AdPushup

OCTOBER 14, 2022

Major ad tech challenges and trends summarized in a single article. Discover innovations and challenges to enrich your programmatic media buying in 2023.

Ad Tech 98

Ad Tech Media Marketing Advertising 98

Ad Monsters

MAY 15, 2023

While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the ad tech and digital media communities who are innovating and evolving the industry. There is an outcry for Asian representation across many industries. Google Privacy Sandbox).

Ad Tech 98

Ad Tech Media Non-Profit Education 98

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Ad Monsters

MAY 30, 2023

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Changing market conditions have seen the FOMC raise interest rates ten times since March 2022, thus moving from a regime of quantitative easing to quantitative tightening. But what a difference a year makes.

Ad Ops 98

Ad Ops Ad Tech Agency Marketing 98

Ad Monsters

FEBRUARY 28, 2025

They might invest in multicultural marketing but havent accounted for these audiences in their long-term growth plans. From Guesswork to Strategy: The Role of AI in Inclusive Growth LdJ: You talk about the total addressable market (TAM) through an inclusive lens. Where do you see brands falling short? Thats where AI changes the game.

Media 65

Media Advertising Ad Tech Audience 65

Ad Monsters

FEBRUARY 12, 2024

But how do advertisers optimize contextual ads for content that is itself dynamically generated? Most ad tech isn’t built for generative ads, but the need is inspiring new startups such as OpenAds , which is building an ad engine for precisely this use case. This might not seem like a big deal.

Ad Ops 114

Ad Ops Machine Learning Ad Server eCommerce 114

AdExchanger

MARCH 26, 2023

If we set ChatGPT aside, AI has the potential to transform how marketing and ad tech handles data transfer between platforms. There Are Practical Ways To Apply AI To Marketing appeared first on AdExchanger. The post Forget ChatGPT.

Marketing 110

Marketing Ad Tech Ad Ops Media 110

Digiday

OCTOBER 18, 2022

Jamie Barnard, CEO of Compliant, told Digiday that the incorrect installation of CMPs on a publisher’s website can often be at the core of the problem and that the intricate ways in which many ad tech stacks are interwoven can also create difficulties for attempted remedies. ” they noted.

Ad Ops 90

Ad Ops Cookies Ad Tech GDPR 90

Ad Monsters

MAY 22, 2024

Now at JP Morgan & Chase, she manages programmatic and paid media ad operations, ensuring brand safety and compliance with privacy regulations. Her recognition as a Top Women in Media and Ad Tech highlights her dedication to innovation in the industry and serves as inspiration for her mentees.

Ad Ops 104

Ad Ops Ad network Ad Tech Ad Server 104

Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. Ad tech professionals did not let curveballs hinder them from getting the job done. Read more…. No Cookies?

Cookies 98

Cookies Ad Tech Ad Ops Ad Space 98

AdPushup

DECEMBER 29, 2022

Ad Tech Trends That We Can Expect in 2023. Here is a complete list of trends that can bring change and innovations in the Ad Tech industry. The past 12 months brought a significant change for digital marketing and the global ad tech industry.

Ad Tech 52

Ad Tech Marketing Ad Ops 52

AdPushup

FEBRUARY 17, 2025

Mobile marketing is a perfect way to promote products and services via mobile phones. Read our blog to discover what is mobile marketing, how it works, and why it is an integral part of the advertising industry. In todays world where all of your favorite brands are just a tap away, and everything is in [.]

Marketing 52

Marketing Advertising Ad Ops Ad Tech 52

AdPushup

MAY 23, 2022

The past 12 months brought a significant change for digital marketing and the global ad tech industry. Marketers are facing a significant change in targeting and measurement, given that the majority of their campaigns are built on cookies. These cookie [.].

Ad Tech 52

Ad Tech Cookies Marketing Advertising 52

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. The SSP is an extension of this marketplace.

Media 89

Media Demand Side Platform Ad Tech Impressions 89

Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities. Josh Schenker: Absolutely!

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

AdPushup

APRIL 4, 2023

An overview of High Ticket Affiliate Marketing Platforms that pay a high commission rate per referral in the range of $500 – $1,000. Thousands of independent marketers and entrepreneurs use high-ticket affiliate marketing platforms to drive thousands of dollars in revenue every single month.

Affiliates 98

Affiliates Marketing Ad Ops Ad Tech 98

AdPushup

AUGUST 31, 2022

Do you know what it takes to create winning b2b marketing strategies? This is the same for B2B marketing as well. The only way B2B marketing strategies differ from B2C marketing is how a business [.].

Marketing 97

Marketing Audience Ad Ops Ad Tech 97

Digiday

JULY 26, 2022

Sovrn has raised $36 million, an investment that comes as many heed choppy economic forecasts and suspend earlier plans to back ad tech, a sector that was white-hot among financiers just a year ago. And there are few sectors of the media industry where that dynamic is more clearly on display than ad tech.

Ad Tech 69

Ad Tech Ad Ops Finance Marketing 69

Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52

Martech Series

FEBRUARY 7, 2023

Intuitive platform interface and streamlined workflows for deal creation and management, created for all users, from digital ad ops to senior revenue executives. “We’ve seen positive results using Magnite’s first-to-market solutions such as Live Stream Acceleration (LSA) to enhance the monetization of our video inventory.

Ad Ops 95

Ad Ops Audience Media Entertainment 95

Ad Monsters

MAY 23, 2023

Despite some underlying racial tension, she allowed her work to speak for itself and has subsequently touched every side of the ad tech industry. Finding the Right Career Path AB: How did you start your career in ad tech and digital media? We learned nutrition, but there were also some marketing and strategy courses.

Media 98

Media Ad Tech Ad Ops Manufacturing 98

Ad Monsters

JANUARY 18, 2023

Sea changes in ad tech. Publishers like PMC can fill a growing data gap in the market and have unique and scalable data, data that advertisers may not know about their audience. . Are you guys often consulting an ad ops or rev ops team on how to get that buy-in and what is the process like?

Cookies 96

Cookies Ad Ops Audience Education 96

Ad Monsters

DECEMBER 8, 2022

In an ad tech world full of dying cookies, publishers now more than ever realize the power of their first-party data. We also need to help them feel confident in going to market because we can segment up our inventory to provide the necessary targeting, addressability, and audiences they want. . What are the needs or asks?

Advertising 98

Advertising Education Ad Tech Ad Ops 98

Ad Monsters

JUNE 26, 2024

The 2024 AdMonsters Dream Team comprises carefully selected industry powerhouses recognized for their exceptional innovation, dedication, and trailblazing spirit in turning digital ad challenges into realized revenue gold. Media Contact: Trish Borrelli Sr. Follow @AdMonsters on LinkedIn for the latest updates and announcements.

Ad Ops 52

Ad Ops Ad Tech Media Advertising 52

Ad Monsters

SEPTEMBER 11, 2024

Privacy-enhancing technologies are essential tools for marketers, and Data Clean Rooms are one of many PET solutions. He points out that the ability to keep first-party data on-premise, without moving it into cloud environments, is crucial for many publishers and their ad ops teams.

Ad Ops 115

Ad Ops Audience GDPR Display Advertising 115

Brid.tv

FEBRUARY 23, 2023

Easy to Implement Great for Beginner Publishers Higher Viewership Ad Display Flexibility Revenue Optimizing and Boosting Works Well With Other Monetization Models AVOD Made Easy with Brid.TV’s Managed Ads Service Rising Popularity of AVOD Platforms The AVOD market size has significantly expanded in recent years.

Ad Ops 52

Ad Ops Advertising Ad Inventory Ad network 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Therefore, when identifying performance, a savvy programmatic ops team will need to identify over/under achievers in the ad tech stack. Frequency Capping.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

Ad Monsters

FEBRUARY 8, 2023

The move massively shook up the effectiveness and profitability of targeted advertising across mobile app ad land. But if ad ops is anything, it is resilient and resourceful. Marketers and agencies will have to adapt spend and targeting ideologies to meet this need.

Ad Ops 52

Ad Ops Ad Tech Viewability Conversion 52

AdPushup

JUNE 30, 2024

Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Advertising 52

Brid.tv

FEBRUARY 22, 2024

This model creates beneficial outcomes for both sides: publishers earn revenue by putting ads in their videos, while online users get to enjoy free access to content. Follow Us AVOD on the Rise The AVOD market size has significantly expanded in recent years. You’ll have to find or create a professional ad ops team.

Ad Ops 52

Ad Ops Video Ads Machine Learning Ad network 52

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad network that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Conversion 52

AdPushup

JUNE 16, 2023

Here’s a list of leading push notification ad networks that will help you outreach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market.

Ad network 52

Ad network Conversion Rate Ad Tech Conversion 52

Ad Monsters

SEPTEMBER 30, 2024

This move away from the old “sledgehammer” approach, towards a data-driven strategy, opens up more ad inventory without sacrificing journalistic integrity. According to the 2024 Madison and Wall Ad Spend Forecast, 83% of US marketing executives expressed concern about advertising during elections.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

AdPushup

NOVEMBER 23, 2022

Zelto (AdPushup), a global market leader in the ad tech industry hosted their fourth Publisher meetup in Bangalore. Zelto hosts it’s Fourth Publisher Meet-Up in Bangalore. Take a sneak-peak into what happened during the meeting.

Ad Tech 52

Ad Tech Marketing Ad Ops 52

Ad Monsters

DECEMBER 10, 2024

The publisher can help the marketer reach, at scale, an audience that is open to ads and has a validated need for childrens clothes. ad tech companies offer targeting by public data, and the proliferation of MFA sites has made buyers wary of any inventory they cant validate. Only a handful of U.S.

CPM 97

CPM Cookies Impressions GDPR 97

Brid.tv

MARCH 9, 2023

Additionally, by employing our Managed Ads Service , publishers can sit back and relax, while our expert ad ops manage their ad stacks. Improve the overall performance of your video content and maximize ad revenue with our end-to-end video management and monetization solution.

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52