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Best of AdMonsters: Must-Read Ad Tech Articles of 2024

Ad Monsters

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

Ad Tech 59
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In an Ever-Changing Advertising Ecosystem, Collaboration Is Key to Staying Afloat

Ad Monsters

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today.

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Enterprise SEO strategy: 11 steps to Elevate Your Website’s Performance

AdPushup

Unlock the power of enterprise SEO strategy with 11 steps to enhance your website’s performance. Search Engine Optimization, or SEO, is like a digital megaphone. Elevate your online presence and boost visibility for optimal results. It helps your website shout louder, so more people online can hear and find you.

SEO 52
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Cracking the SEO Code: 11 Steps to Elevate Your Website’s Performance

AdPushup

Unlock the power of SEO with 11 steps to enhance your website’s performance. Search Engine Optimization, or SEO, is like a digital megaphone. Elevate your online presence and boost visibility for optimal results. It helps your website shout louder, so more people online can hear and find you.

SEO 40
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How to Improve Video Engagement

Brid.tv

10 Tips to Improve Video Engagement on Your Platform Focus on Video Quality Know Your Audience Optimize for Mobile Include CTA Employ Video Analytics Use an Eye-Catching Video Thumbnail SEO Optimization Keep Your Video Content Short Add Subtitles Promote Your Video Content Boost Your Content Performance With Brid.TV

Ad Ops 52
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PPC Advertising: A Complete Guide

AdPushup

PPC marketing lets you place paid ads on search engines and social media. Your ads will pop up based on a potential customer’s search activity. Your PPC campaign can be used to boost organic SEO placement, drive sales, or advertise new services, while reaching [.].

Pop-Up 52
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Media Briefing: Overheard at the Sept. 2022 Digiday Publishing Summit

Digiday

I had to work with our ad ops to create a dashboard for our CEO. Especially if you’re really focused on SEO and that doesn’t necessarily [get] users to come back.”. Read more about the changes to the ad tech market here. Like, listen if you want this, here it is. And he was like, ‘Whatever.

Media 68