Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today.

Real Estate 104

Real Estate Ad Ops Advertising SEO 104

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Better user experience is the main priority!

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

MARCH 9, 2023

However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit. Many factors come into play in achieving a successful monetization strategy — ad viewability , ad placement, analytics, etc. Table of Contents [ hide ] Why Is Video Engagement Important for Publishers?

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

Brid.tv

MARCH 30, 2023

With greater control over their inventory, publishers can serve ads relevant to their users or content. Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.) and served to their target audience.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

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JANUARY 18, 2023

. #6 – Greater reach: With programmatic software, you can reach potential customers worldwide by placing ads within multiple ad networks, partners, channels and geographical locations. That’s why partnering with the best ad tech company in the industry will make all the difference.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

JUNE 14, 2023

Ad Format Variety — A platform that supports different ad formats such as display ads , native ads, and multiple video ad formats ( instream and outstream ) offers more monetization opportunities to the publisher and improves ad engagement. Monetize with outstream ad units for maximum ad viewability.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Digiday

SEPTEMBER 22, 2022

I had to work with our ad ops to create a dashboard for our CEO. If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Because low viewability plus no user-agent is almost borderline unmonetizable.”. Read more about the changes to the ad tech market here.

Media 66

Media Cookies Conversion Rate Affiliates 66

Monetize More

APRIL 13, 2023

A publisher would implement header bidding via ad tech partners or using their in-house development team to create a custom solution for them. Currently, there are multiple header bidding wrappers available on the market with a mix of ad tech company developed and open source solutions.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Ad Monsters

JUNE 23, 2022

There were many exciting and impactful discoveries if you’re in ad tech land like us. When it comes to solving ad ops problems, addressability and identity are at the top of publishers’ list. IBM’s Big Anti-Bias in Ad Tech Announcement. Spectrum Reach (@SpectrumReach) June 22, 2022.

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105

Brid.tv

JUNE 14, 2023

Ad Format Variety — A platform that supports different ad formats such as display ads , native ads, and multiple video ad formats ( instream and outstream ) offers more monetization opportunities to the publisher and improves ad engagement. Monetize with outstream ad units for maximum ad viewability.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

JUNE 26, 2023

This platform also comes with various tools publishers can use to maximize ad viewability , detect IVT, and ensure a brand-safe advertising environment. Publishers and advertisers get access to advanced real-time analytics and scheduled reporting features to help them track the performance of their creatives better.

Ad network 40

Ad network Video Ads Header Bidding CPM 40