Ad Ops Ad Tech Viewability 
InMobi
AUGUST 7, 2019
In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.
AdPushup
JUNE 12, 2022
Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.
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Ad Monsters
SEPTEMBER 2, 2022
It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today.
Brid.tv
MARCH 7, 2023
Cross-channel compatibility — Whether you have an OTT service and a CTV channel or simply want to put video ads on your website , instream ads are a viable option. Considerable demand — Because instream ads are such an effective advertising tool, lots of advertisers are willing to invest in them. Make Use of the Brid.TV
AdPushup
MAY 29, 2022
This fact inevitably boosts ad growth. According to Statista, there are 4.66 billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. 29% Of people’s daily screen time is spent looking at smartphones. Mobile media time spent is higher at 51% compared to [.].
Brid.tv
APRIL 17, 2024
With greater control over their inventory, publishers can serve ads relevant to their users or content. Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.) and served to their target audience.
Ad Monsters
FEBRUARY 8, 2023
The move massively shook up the effectiveness and profitability of targeted advertising across mobile app ad land. But if ad ops is anything, it is resilient and resourceful. Contextual, time of day, engaged users, viewable inventory — all these signals still have value and can tell you a lot about the user and their intent.
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