Digiday

OCTOBER 18, 2023

With the global digital advertising market expected to hit $185.2 However, despite a move across industries to bring automation to ad campaigns, current processes in ad operations are notoriously manual — increasing the time employees spend on tasks and the possibility of human error.

Ad Ops 88

Ad Ops Media Marketing Advertising 88

Ad Monsters

JULY 14, 2022

Newsletter advertising has always been one of the most effective marketing channels for brands and publishers, big and small, across many industries. . Year after year, newsletter advertising continues to increase in volume. Year after year, newsletter advertising continues to increase in volume. billion by 2027 1.

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

Smarty Ads

MAY 13, 2020

If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. In the digital advertising industry, after you make a sale everything only gets started. Just try to imagine a typical digital ad platform as.

Ad Ops 98

Ad Ops Ad Tech Advertising Marketing 98

Ad Monsters

JANUARY 10, 2025

AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry.

Ad network 105

Ad network Ad Ops ROI Education 105

Ad Monsters

SEPTEMBER 19, 2024

As publishers strive to future-proof their businesses, Snopes’ Chief Revenue Officer, Justin Wohl, offers insights on the dynamics between buyers and sellers, the impact of AI on ad ops, and future-proofing your ad tech stack. But he heeds a warning about Google’s trial with the DOJ.

Ad Ops 59

Ad Ops Header Bidding Ad Tech Machine Learning 59

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

Media 65

Media Advertising Ad Tech Audience 65

Digiday

OCTOBER 2, 2024

This week’s Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows.

Ad Ops 84

Ad Ops Media Advertising 84

AdOpsHouse

JUNE 11, 2021

Digital advertising is a good way to efficiently connect small businesses to potential customers, as it is regarded as the fasted and most direct way to reach your customer base. The post Re-open your business with help from Ad Ops House appeared first on Ad Ops House.

Ad Ops 52

Ad Ops Entertainment Retail Advertising 52

Ad Monsters

OCTOBER 19, 2022

Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. Google’s AM360 is a multi-faceted ad server that helps publishers generate revenue by assisting in managing the assets and delivery of sold campaigns while also tracking and reporting on the results.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Ad Monsters

FEBRUARY 12, 2024

We’re living in the era of the AI gold rush in advertising. Every publisher and advertiser will be curious about AI — but also wary of snake oil salesmen in an industry infamous for a lack of transparency. Ads will be more effective, the thinking goes, if they are relevant to the content audiences are consuming.

Ad Ops 114

Ad Ops Machine Learning Ad Server eCommerce 114

Ad Monsters

SEPTEMBER 2, 2022

A possible “recession” is decreasing global ad spend budgets. And both publishers and advertisers are being critiqued for their role in improving the user experience. Everyone was in agreement that Ad Ops tends to make those decisions despite their main responsibility of serving ads. WITH THE SUPPORT OF EX.CO

Real Estate 104

Real Estate Ad Ops Advertising SEO 104

Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

Ad Tech 59

Ad Tech Cookies Ad Ops SEO 59

Monetize More

APRIL 21, 2023

As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. In Ad Ops, there are so many tasks that we need to prioritize and fix every day. The list goes on and on.

Ad Ops 98

Ad Ops Header Bidding GDPR Ad network 98

Ad Monsters

APRIL 18, 2024

April is financial literacy month, which for those of us in digital advertising might raise the question: What does financial literacy entail for publishers? Automated reconciliation also avoids disconnects between advertisers and publishers, as well as between ad ops and billing, saving everyone time and improving both relationships.

Ad Ops 111

Ad Ops Finance Ad Server Impressions 111

Ad Monsters

JANUARY 6, 2023

What if you had a crystal ball to look into the future of ad tech? Would you look into how the advertising ecosystem will function a couple of years after Chrome finally kicks third-party tracking cookies to the curb? Would you look over to the other side of economic uncertainty to see when ad spend picks up again?

Ad Tech 105

Ad Tech Ad Ops Cookies Conversion 105

Ad Monsters

OCTOBER 29, 2024

The FTC’s ‘Click to Cancel’ rule is stirring up the ad tech industry. Here’s why publishers and advertisers are pushing back. Naturally, groups representing telecoms, home security companies, and advertisers—whose revenues benefit from acquiring and maintaining subscribers— are not pleased.

Ad Tech 111

Ad Tech Cookies Electronics Advertising 111

Ad Monsters

NOVEMBER 2, 2022

As we enter a new age of advertising, we want to better understand the impact of ad quality in direct deals as well as programmatic channels, as well as the workload of Rev Ops and Ad Ops teams.

Ad Ops 98

Ad Ops Advertising 98

Ad Monsters

JANUARY 3, 2024

Many can say which ad units perform best, by format, section, industry and vertical. Some can accurately predict the ROAS advertisers can expect to see from their campaigns. Now that advertisers are cutting back on campaigns, publishers need to work harder to attract brands to their sites. Download this playbook now!

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

Ad Monsters

DECEMBER 8, 2022

Attendees left the room with resourceful recommendations for strengthening their digital advertising strategies. In an ad tech world full of dying cookies, publishers now more than ever realize the power of their first-party data. . You have a separate category of consumer information and how that links with our advertising systems.

Advertising 98

Advertising Education Ad Tech Ad Ops 98

Ad Monsters

SEPTEMBER 30, 2024

Advertisers miss out on reaching engaged, high-value audiences by fearing news content. The Washington Post’s Jana Meron explains why it’s time to rethink brand safety in news advertising. Are advertisers afraid of the news? Why Are Advertisers Still Afraid? Let’s get into the numbers.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

Ad Monsters

NOVEMBER 27, 2024

Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success. Brands and advertisers have been using it for years now. Curation isn’t new. The excitement around curation comes with some adjustments, but also some serious misconceptions.

Real Estate 98

Real Estate Audience Communications Media 98

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech Series

JUNE 3, 2022

Ad Ops Staff Shifts Focus to Campaign Optimization and Meeting Client KPIs. The project entails connecting over 20 data sources, including Google , email marketing, lead generation, programmatic, and the Naviga Advertising platform, to provide a single source of truth, with current data, that can be leveraged organization-wide.

Ad Ops 80

Ad Ops MarTech Audience Agency 80

AdPushup

MAY 27, 2023

Learn about misleading advertising examples and discover practical tips to avoid falling victim to deceptive marketing practices. In today’s fast-paced and competitive marketplace, consumers are bombarded with an abundance of advertisements vying for their attention. While advertising serves as a powerful tool for [.]

Advertising 97

Advertising Marketing Ad Ops Ad Tech 97

Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance.

Cookies 116

Cookies Ad Server GDPR Ad Ops 116

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Ad Monsters

NOVEMBER 14, 2024

It’s not just about reach; it’s about engaging audiences that are valuable to us and to advertisers,” they said. One participant described a consortium they’re part of, where several niche publishers share ad inventory to create a unified marketplace for advertisers. “By

Audience 115

Audience Media Ad Inventory Cookies 115

AdPushup

DECEMBER 4, 2022

Looking for some interesting facts about banner and display advertising? From the history of banner ads to the current state of the industry, this list has it all.So whether you’re a casual observer or a die-hard advertiser, you’re sure to learn something [.].

Display Advertising 98

Display Advertising Banner Advertising Ad Ops 98

AdPushup

AUGUST 31, 2023

In this post, we have unlocked walled garden meaning and how it impacts the digital advertising market. A walled garden refers to a platform or ecosystem in which the provider has complete authority over the content or media, and offers limited access to align with its own preferences, ultimately aiming to establish a monopoly. Ever [.]

Advertising 98

Advertising Media Marketing Ad Ops 98

Ad Monsters

MAY 22, 2024

She learned to navigate diverse perspectives—an invaluable foundation for her career in advertising. Her initial foray into ad operations began with an internship at a small ad network, where she quickly ascended to a leadership role by embracing challenges and expanding her knowledge. Is this your experience?

Ad Ops 104

Ad Ops Ad network Ad Tech Ad Server 104

Martech Series

AUGUST 11, 2022

Jeeng , the only multi-channel messaging and monetization platform built exclusively for publishers, today announced the launch of its new Jeeng Renderer, the first automated native ad renderer that leverages Google Ad Manager (GAM) to insert flawless, on-brand native ads in emails.

Ad Ops 85

Ad Ops Native Advertising MarTech Advertising 85

Martech

DECEMBER 21, 2021

Marketing ops will overtake advertising ops. What’s the latest with advertising operations? While advertising has always taken the largest portion of the marketing budget, the function itself has not been trendy as of late. According to Statisa , global digital advertising spend will rise to $645.8

Marketing 140

Marketing Ad Ops Education MarTech 140

Relevant-Digital

FEBRUARY 17, 2022

Digital sales, development and ad ops teams usually have a lot going on at the same time. When the focus is strongly on, for example, the implementation of something new it may be easy to forget to keep track of the ad revenues at a critical moment.

Ad Ops 52

Ad Ops Advertising Header Bidding 52

Ad Monsters

MARCH 27, 2024

After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. While the cost looked high, no real ad dollars were spent. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Ad Monsters

SEPTEMBER 16, 2022

In advertising technology specifically, very few Hispanic/Latinx people are running the show. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Executive Director, Ad Operations at Dow Jones .

Ad Tech 98

Ad Tech Ad Ops Media Communications 98