Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. However, programmatic advertising includes more than just fully-automated auctions. In a way, programmatic direct advertising is similar to old-school ad selling.

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Ad Monsters

SEPTEMBER 18, 2024

Choosing the right retail media provider is crucial for your advertising strategy. With US omnichannel retail media ad spend projected to hit $54.85 of total US media ad spend by 2027. It’s no longer just about placing ads but leveraging retailer-specific insights, ad innovation, and personalization.

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Ad Ops Hero

JANUARY 25, 2021

Online advertising metrics and KPIs are key essentials whether you are running a paid advertising or simply tracking the website metrics. Collection of data is a crucial requirement of analyzing the performance the ad campaign and implement the best practices derived from collected data. Advertising Metrics.

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Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . Mobile Ad Formats.

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Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

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Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

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Martech

OCTOBER 22, 2021

These included: Late payment and payment disputes; A lack of revenue transparency; Discrepancies between ad networks and Jagran’s Google Ad Manager reports; and A loss of inventory caused by “ passing back ” between different players. Any drops in CPM that occurred were never satisfactorily explained to them.

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Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Why Use Leaderboard Advertising?

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AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

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MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Ad server CPM/Rate.

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Monetize More

JANUARY 12, 2023

Increase in session depth resulting in less interest from advertisers with each increase of pageview during a session. Advertisers may be less willing to pay for ad space on these deeper pages, leading to unfilled impressions. This can ultimately result in a loss of ad revenue for the website.

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Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. Hybrid Bidding Google Open Bidding With Brid.TV

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Brid.tv

FEBRUARY 29, 2024

Digital advertising is a goldmine for website publishers. Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization.

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Header Bidding Viewability Ad Inventory CPM 52

Ad Ops Hero

JANUARY 25, 2021

However, these platforms will help both the advertisers and publishers to achieve their advertising goals effectively. Let us look in to how an advertiser wins the RTB auction using the platforms. Ad Exchange will review the advertiser information matching to the bid request received from the publisher to enter the auction.

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Monetize More

FEBRUARY 6, 2023

One of the biggest issues that publishers are faced with right now is demand sources hitting their sites with pop-ups, redirects, and malware advertising. I’m sure you’re thinking, where does ad quality fall in all these? Control is the ultimate solution to ad quality. Let’s take a step back and talk about the equation.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Web interstitials or full-page web ads. Larger advertising formats (e.g.,

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Mobile Ads Banner Viewability CPM 59

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers.

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Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology enables the advertisers and publishers to buy and sell their inventory programmatically. Considering the technology enhancement, RTB comes with some advantages and disadvantages from both the advertiser and publisher end. Advantages of Real Time Bidding (RTB). Here are some of those disadvantages.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Monetize More

FEBRUARY 8, 2023

Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. It doesn’t matter where you go since all ad managers have access to the same ol’ advertising sources. Bid Scaling : Monitor & adjust ad partners based on their net revenue.

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Automatad Inc.

JANUARY 23, 2023

The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. Here comes automation to the rescue again in the form of programmatic advertising. but you can also measure and monitor yield, e.g., CPM , ad revenue, and more.

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Ad Monsters

NOVEMBER 7, 2024

In the heart of midtown Manhattan, DanAds held its Summit 24 , a one-day event focused on “Accelerating Advertising.” Ari Paparo, CEO and contributor, Marketecture.tv, delivered a rousing keynote on the State of Advertising. The talks centered around AI, automation, and implementing self-service to enhance growth.

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Automatad Inc.

NOVEMBER 22, 2023

Here are potential drawbacks to watch out for: Diminished value: Frequent refreshes can reduce perceived value for advertisers, impacting their ROI. Reduced viewability: Refreshing ads when users aren’t looking at the page can drop ad viewability. To start using AXT as a publisher, contact Automatad’s Ad Ops team.

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Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. Header bidding is beneficial for both publishers and buyers/advertisers with the focus being on publishers.

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Ad Monsters

NOVEMBER 4, 2024

Curation might sound like a win-win, but there are hidden costs publishers and advertisers need to consider. Publishers have limited control over what deals they get included in, what inventory they make available, and what CPM floors they can set. A curated deal still has to outbid open market demand on a net CPM to win the auction.

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