Monetize More

NOVEMBER 20, 2022

AdSense is an ad network that connects publishers and advertisers. Publishers connect their websites to the ad network, thereby allowing advertisers to bid for displaying their ads on those websites. Link ads: Ads in a text link format that can be responsive or with a fixed size.

Ad network 105

Ad network Viewability Ad Ops Machine Learning 105

Toronto AdOps

JUNE 25, 2019

Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. Ad Ops teams are gaining more recognition within their companies being viewed as a valuable asset and knowledge source. Ad Operations is no longer limited to setting up and managing ad campaigns.

Ad Ops 52

Ad Ops Viewability Communications Conversion 52

Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Why Use Leaderboard Advertising?

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Ad Ops Hero

JANUARY 25, 2021

Native Advertising is form of paid advertising which blends with webpage content. You might have noticed a post with Sponsored Post, or stories with Promoted Stories, or there might a content with the tag of Recommended for You are the form of native advertising. Billion on native advertising in US market alone.

Native Advertising 52

Native Advertising Advertising Display Advertising Viewability 52

Brid.tv

MARCH 7, 2023

From the right ad placements to optimal price floors, there are many factors that play into just how much you can make from instream advertisements. Read on to find out more about instream ads or jump straight to our tips from the table of contents below. Table of Contents [ hide ] What Are Instream Ads?

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

Brid.tv

APRIL 17, 2024

As a more controlled sub-form of programmatic advertising , programmatic direct has become more widespread in digital advertising due to its combination of programmatic automation (automated buying and selling) and transparency that comes with pre-established direct deals, making it the perfect blend of programmatic and traditional.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

FEBRUARY 29, 2024

Digital advertising is a goldmine for website publishers. Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. But to really cash in on their inventory, publishers need to master ad yield optimization.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Brid.tv

MARCH 30, 2023

As the sub-form of programmatic advertising , programmatic direct has gained prevalence in the digital advertising industry due to its combination of programmatic automation (automated buying and selling) and transparency that comes with pre-established direct deals, making it the perfect blend of programmatic and traditional.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Ad Monsters

FEBRUARY 8, 2023

The move massively shook up the effectiveness and profitability of targeted advertising across mobile app ad land. But if ad ops is anything, it is resilient and resourceful. Both publishers and advertisers are investing in privacy-focused technologies and partnerships that prioritize trust, transparency, and efficiency.

Ad Ops 52

Ad Ops Ad Tech Viewability Conversion 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Web interstitials or full-page web ads. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

FEBRUARY 8, 2023

Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. It doesn’t matter where you go since all ad managers have access to the same ol’ advertising sources. Bid Scaling : Monitor & adjust ad partners based on their net revenue.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

MARCH 23, 2023

Brid.TV’s in-slide ad unit , which appears in the corner of the user’s screen, is an excellent way to expand inventory without disrupting the user experience. Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. traveling verticals).

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Automatad Inc.

NOVEMBER 22, 2023

Here are potential drawbacks to watch out for: Diminished value: Frequent refreshes can reduce perceived value for advertisers, impacting their ROI. Reduced viewability: Refreshing ads when users aren’t looking at the page can drop ad viewability. All these challenges can hit your revenue.

Viewability 40

Viewability Impressions Header Bidding Ad Inventory 40

Monetize More

JANUARY 12, 2023

Increase in session depth resulting in less interest from advertisers with each increase of pageview during a session. Advertisers may be less willing to pay for ad space on these deeper pages, leading to unfilled impressions. This can ultimately result in a loss of ad revenue for the website.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Brid.tv

NOVEMBER 25, 2022

In the past decade or so, digital content has become a valuable source of revenue for publishers, be it through subscriptions, advertisements, or individual purchases. If you’re looking to monetize your app or website through ads, you should start looking into ad monetization platforms. What Is an Ad Monetization Platform?

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Digiday

SEPTEMBER 22, 2022

Publishers had to be on high alert following the second quarter, which brought with it decreased advertising revenue and fewer commerce transactions. I had to work with our ad ops to create a dashboard for our CEO. Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”.

Media 68

Media Cookies Conversion Rate Affiliates 68

Ad Ops Hero

MARCH 25, 2023

Advertisers can manage creatives and run campaigns using trafficking. Reporting In Campaign Manager 360, you can view advertising data via reporting. Advertisers you are interested in running campaigns for. Your landing pages, which users will access through your ads. This protects advertisers’ spend from ad fraud.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. They provide a better service for consumers compared to generic ad agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

APRIL 13, 2023

Now you must be wondering ‘what is waterfall model in programmatic advertising?’ In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. Header bidding is beneficial for both publishers and buyers/advertisers with the focus being on publishers.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Ad Monsters

JUNE 23, 2022

Here are ten highlights from Cannes related to the advertising world. When it comes to solving ad ops problems, addressability and identity are at the top of publishers’ list. Learn more and check out IBM’s Open Source Toolkit to help mitigate biases in advertising: [link] pic.twitter.com/MH2puuy3T4. —

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105