Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Ad Monsters

JANUARY 10, 2025

While the events name and format are evolving, the foundational values of AdMonsters remain steadfastproviding white-glove attention, fostering collaboration, and addressing the core needs of publishers, ad networks and media platforms.

Ad network 105

Ad network Ad Ops ROI Education 105

Ad Monsters

JULY 14, 2022

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Your ad ops team is busy pretty much all the time, so you should always avoid adding unnecessary work to their plate. The global email marketing market was valued at $7.5

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

Ad Monsters

MAY 30, 2023

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Leverage your ad ops partner’s technology relationships to improve your business operations further. But what a difference a year makes. About OAO OAO is a U.S.-based,

Ad Ops 98

Ad Ops Ad Tech Agency Marketing 98

Ad Monsters

OCTOBER 19, 2022

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. . The solution?

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Martech Series

JUNE 3, 2022

Ad Ops Staff Shifts Focus to Campaign Optimization and Meeting Client KPIs. The project will eliminate the need to manually assemble performance reports, allowing the Ad Ops team to focus on optimizing campaigns to ensure client KPIs are met.

Ad Ops 80

Ad Ops MarTech Audience Agency 80

Ad Monsters

NOVEMBER 27, 2024

David Nyurenberg , Director of Video Product Development & Innovation at Rain For Growth Agency challenges this, arguing that external curators may focus on their own platform’s volume or relationships rather than specific campaign goals. His agency, Rain For Growth, uses an in-house approach to curate inventory.

Real Estate 98

Real Estate Audience Communications Media 98

InMobi

SEPTEMBER 14, 2020

While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty. So what can these app and ad ops teams do to put themselves in the best possible position going forward? What about ad ops teams? What's top of mind for them? Ben: Pivot. Look at CPC/CPA.

Ad Ops 52

Ad Ops CPC CPA CPM 52

AdExchanger

MAY 22, 2023

It’s up to technology and media companies to decide whether AI will be an atomic bomb that annihilates countless jobs or if it will power the workforce’s next leap in The post Prog IO Las Vegas: Ad Agencies Say AI Could Be A Boon – Or An Atomic Bomb appeared first on AdExchanger.

Agency 98

Agency Media Ad Ops 98

Ad Monsters

AUGUST 23, 2024

Publishers may know the pipes that generate their revenue, but what happens inside the ad tech ecosystem often remains a black box—how bids are made , who’s bidding, and where the money goes. The main theme of Shelby’s Ops to Sales workshop was clear: “Communicate, communicate, communicate, educate, educate, educate.”

Ad Ops 105

Ad Ops Ad Tech Education Audience 105

Ad Monsters

MAY 22, 2024

” Andrew Byrd: Your career in ad ops began with an internship at a small ad network, where you quickly became an ad operations leader. I also manage the privacy adherence for the firm across all ad tech we use and help ensure that we modify our tagging to account for any new regulation.

Ad Ops 104

Ad Ops Ad network Ad Tech Ad Server 104

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Ad Monsters

MAY 29, 2024

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Ops Mage: Accessible Today A key advantage of Ops Mage is its immediate availability to publishers , providing a ready-to-deploy solution that integrates effortlessly with existing ad ops stacks.

Cookies 116

Cookies Ad Server GDPR Ad Ops 116

Ad Monsters

MARCH 27, 2024

.” The Butterfly Effect is strong even in ad tech. Hundreds of businesses were affected, including ad agencies, demand-side platforms, ad networks, SSPs, data providers, ad verification services, and more.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Ad Monsters

SEPTEMBER 16, 2022

Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Odalys has been in the Digital Ad Ops realm since 2004. Director of Ad Operations. Media, where he leads Strategy and Product.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. I hope to see more black professionals enter ad tech, building great careers and taking on more leadership and executive positions.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Toronto AdOps

JUNE 25, 2019

Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. Ad Ops teams are gaining more recognition within their companies being viewed as a valuable asset and knowledge source. Ad Operations is no longer limited to setting up and managing ad campaigns.

Ad Ops 52

Ad Ops Viewability Communications Conversion 52

Ad Monsters

FEBRUARY 28, 2025

JLB: They rely on external agencies or media partners to define their audiences instead of owning that data themselves. Too often, brands use outdated segmentation models or assume agencies have it covered. JLB: The problem is that brands historically let media agencies dictate who their audience is.

Media 65

Media Advertising Ad Tech Audience 65

Ad Monsters

DECEMBER 15, 2022

Attrition is still a stubborn challenge for publishers and agencies that rely on their ad operations (AdOps) teams to keep their campaigns going. The Great Migration to CTV and What It Means for Ad Ops — A 2022 Update. Let’s Get Serious About Automating the Last of AdOps Tedious Tasks.

Cookies 98

Cookies Ad Tech Ad Ops Ad Space 98

AdPushup

NOVEMBER 16, 2022

Learn about Agency Trading Desks, their pros and cons, key features, and how ATDs work. Brands have grown independent of agencies and their managed services due to the emergence of programmatic ad-buying platforms.

Agency 52

Agency Media Ad Ops Native Advertising 52

Martech Series

FEBRUARY 28, 2023

TapClicks , the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands and franchises, today announced a partnership with Advisr, provider of the leading sales operating system for B2B enterprises.

Marketing 77

Marketing Ad Ops ROI MarTech 77

AdOpsHouse

OCTOBER 1, 2024

How Ad Ops House can help you reach these new potential clients Digital advertising is one of the most efficient forms of advertising because it enables you to target specific subsets of the population while tracking the results. As of August 4th, more than 2.3 million Canadians have been approved to receive coverage.

Ad Ops 52

Ad Ops Marketing Agency Advertising 52

AdOpsHouse

OCTOBER 1, 2024

How Ad Ops House can help you reach these new potential clients Digital advertising is one of the most efficient forms of advertising because it enables you to target specific subsets of the population while tracking the results. appeared first on Ad Ops House. As of August 4th, more than 2.3

Ad Ops 52

Ad Ops Marketing Agency Advertising 52

Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52

Advendio

JANUARY 30, 2023

ADvendio’s Salesforce-based self-service portal provides you with the tools to easily create your own portal for effective communication and information exchange between you and your advertisers and agencies. This offers advertisers and agencies a convenient way to book their campaigns on the fly.

Communications 85

Communications Ad Ops Agency Advertising 85

AdOpsHouse

FEBRUARY 11, 2025

At Ad Ops House , were a Canadian ad agency that believes in supporting local businesses first. The post Support Local, Sip Local: How Ontario Vineyards and Distilleries Can Win Big in 2025 appeared first on Ad Ops House. Why Go Local with Your Advertising? Contact us today to explore how we can help.

Ad Ops 40

Ad Ops SEO Audience Agency 40

Ad Monsters

JULY 29, 2022

RA: Any time you talk to folks in the AdMonsters space and ad ops people in general, they want to use processes and platforms to accomplish tasks in the most efficient way possible, so when the pandemic forced us to be flexible, we had to figure out how to do that. How do you remain flexible?

Ad Ops 98

Ad Ops Fashion Communications Agency 98

Ad Monsters

SEPTEMBER 18, 2024

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market.

Retail 105

Retail Media CPM CPC 105

Ad Monsters

MARCH 12, 2025

GR: Were working closely with a number of trusted partners, including Google, Trend Micro, The Shadowserver Foundation, and various law enforcement agencies. Who are your partners in disrupting BADBOX 2.0, and how are these partnerships helping combat the fraud? I should emphasize that the investigation and the scheme are ongoing.

Manufacturing 52

Manufacturing Advertising Ad Ops Communications 52

Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Ad Monsters

DECEMBER 8, 2022

” Along with the internal education aspect, DailyMail.com added that as revenue and ad ops executives, we also need to break down pre-existing walls that can separate publishers from revenue diversification opportunities. What is coming out of the agencies and advertisers that they work with?

Advertising 98

Advertising Education Ad Tech Ad Ops 98

Brid.tv

APRIL 17, 2024

For an in-house operation, publishers need to recruit an expert team (ad ops, accountants or accounting automation , sales, etc). Even larger publishers and networks feel the pressure of maintaining ad ops and sales teams, so they frequently turn to third-party agencies to handle direct deals, such as TargetVideo.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Ad Monsters

MAY 9, 2022

There are tons of ways with the new collective audience to go to market with a very strong value proposition for agencies and buyers worldwide. . But with, with programmatic, ad ops and brands have concerns about brand safety, data privacy, and ad fraud.

Conversion 98

Conversion Pop-Up Ad Ops Audience 98

Brid.tv

MARCH 30, 2023

For an in-house operation, publishers need to recruit an expert team (ad ops, accounting, sales). Even larger publishers and networks feel the pressure of maintaining ad ops and sales teams, so they frequently turn to third-party agencies to handle direct deals, such as TargetVideo.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

MARCH 9, 2023

10 Tips to Improve Video Engagement on Your Platform To help publisher realize their target ROI from video ads, we have singled out ten practical tips for improving video engagement. Additionally, by employing our Managed Ads Service , publishers can sit back and relax, while our expert ad ops manage their ad stacks.

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

InMobi

NOVEMBER 12, 2021

How do you think agencies have risen to the challenges (the pandemic; reduced spending) posed in recent times? In what ways is Mediadonuts, as a digital-first agency, adapting to the changing times and shifting demands and behaviors of the digital native generation?

Advertising 52

Advertising Ad Ops Rich Media Education 52

Clearcode

MARCH 21, 2023

In this article, we’ll explain what an ad network is, how it works, what the key features of an ad network are, and showcase a development project where we designed and built an ad network for an advertising agency. Table Of Contents Key Points What Is an Ad Network? How Does an Ad Network Work?

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Ad network Header Bidding Ad Ops Ad Server 52