Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. The excessively high bids from PubMatic’s error affected only a small portion of ad impressions.

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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Monetize More

JANUARY 18, 2023

Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. This meant that agencies had more than one channel to source ad inventories for their advertising partners. This video explains it in a similar manner.

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Ad Monsters

SEPTEMBER 18, 2024

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market.

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Brid.tv

APRIL 17, 2024

These deals function based on one-to-one agreements that involve negotiations on pricing, ad placements, and targeting options. Programmatic direct can be: Programmatic Guaranteed — Advertisers commit to purchasing a predetermined number of ad impressions, ensuring guaranteed delivery of their ads and, in turn, guaranteed publisher profit.

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Brid.tv

MARCH 30, 2023

These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options. Preferred Deals — Advertisers are not obliged to purchase the ad inventory. For instance, advertisers usually commit to a certain number of impressions.

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Brid.tv

MARCH 9, 2023

Besides the most obvious — higher engagement leading to more ad impressions , video engagement can also impact audience loyalty and brand exposure. 10 Tips to Improve Video Engagement on Your Platform To help publisher realize their target ROI from video ads, we have singled out ten practical tips for improving video engagement.

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Basis

SEPTEMBER 7, 2022

Our culture is impressively people-first, and it shows in our benefits and perks, but also in the way we speak to each other—with reverence and respect, enthusiasm and empathy. We want the people—the agencies, brands, media buyers, ad ops, accounting, VPs, C-suite execs—who experience our product and services to be Raving Fans of Basis.

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Ad Ops Hero

JANUARY 25, 2021

We are going to discuss key advertising metrics in this article that helps to analyze the effectiveness of each ad campaign that are running on the websites. Impression : It is the number of time ad is rendered or displayed on the web page. The number of impressions used to calculate multiple metrics and KPIs of ad campaign.

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Clearcode

MARCH 21, 2023

In this article, we’ll explain what an ad network is, how it works, what the key features of an ad network are, and showcase a development project where we designed and built an ad network for an advertising agency. Building a custom ad network will benefit companies that have access to both supply and demand.

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Toronto AdOps

FEBRUARY 12, 2019

A few issues impacting various committees was discussed at this point, specifically how to buy more mobile, collab between agency and mobile committees. Some agencies are still sending Vast 2.0 Impressions verification services like IAS/MOAT and DV still VPAID wrap their Vast 2.0 Third item: Other IAB committee collaboration.

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InMobi

OCTOBER 9, 2018

So, who’s now involved in getting an ad to appear in an app? On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. Once a campaign is finalized, it’s entered into an ad network’s campaign management system.

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Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Ad Servers in Display Lumascape. How do Agencies fit in the Display Lumascape? Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer.

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Digiday

NOVEMBER 8, 2022

We’ll go back and forth [with streaming ad sellers], and until we have our ad ops teams talk, we won’t realize that they’re not accessing the right links we sent them.”. The connected TV platform owner expects ad revenue to decline year over year in Q4. Frequency management has gotten better this year.

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Ad Monsters

DECEMBER 30, 2023

Collectively, digital ad tech accounts for 3.5% A single campaign that fills one million impressions has the same carbon footprint as a roundtrip flight from Boston to London. This decline has made it increasingly tricky to meet ad impression requirements stipulated in deals with advertisers.

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Ad Ops Hero

MARCH 25, 2023

Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time. This platform encompasses both DSPs and ad exchanges. This platform allows advertisers to purchase ad inventory across multiple platforms at once. Google Ad Exchange. Verizon Media.

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Brid.tv

JUNE 21, 2023

Perhaps the biggest and the most impactful change in this field happened in 2016 when IAB introduced ads.txt — an industry-wide project to combat the widespread problem of ad fraud. Most publishers and advertisers nowadays rely on ads.txt to ensure their impressions end up in front of real humans. Where Is Ads.txt Located?

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Brid.tv

JUNE 21, 2023

Perhaps the biggest and the most impactful change in this field happened in 2016 when IAB introduced ads.txt — an industry-wide project to combat the widespread problem of ad fraud. Most publishers and advertisers nowadays rely on ads.txt to ensure their impressions end up in front of real humans. Where Is Ads.txt Located?

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Brid.tv

DECEMBER 21, 2022

Key Features: All popular mobile ad formats supported 100+ ad partner integrations Real-time QA testing tools Detailed analytics and reporting Brand safety tools. Supported Ad Formats Payment Model Minimum Traffic Banner ads Interstitial ads Native ads Rewarded video ads Rich media ads CPM CPC CPE 100 million monthly impressions.

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Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?

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Ad Monsters

JUNE 23, 2022

When it comes to solving ad ops problems, addressability and identity are at the top of publishers’ list. Gary Vee Says Reach and Impressions Are a Lie. Netflix Chatted With Google About T heir Ad Business. Agency Loft (@Agency_Loft) June 23, 2022. Spectrum Reach (@SpectrumReach) June 22, 2022.

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