Ad Monsters

NOVEMBER 27, 2024

Let’s clear things up right from the start: at the end of the day, advertisers just want to ensure they’re targeting the right audience to drive performance. Souza suggests publishers strengthen partnerships and offer better audience solutions to support evolving buyer needs. What an interesting concept! PetScreening.

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Ad Monsters

SEPTEMBER 19, 2024

As publishers strive to future-proof their businesses, Snopes’ Chief Revenue Officer, Justin Wohl, offers insights on the dynamics between buyers and sellers, the impact of AI on ad ops, and future-proofing your ad tech stack. This strategy helps Snopes understand audience interests while expanding its content.

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Ad Monsters

JULY 14, 2022

Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business. WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. billion by 2027 1.

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AdOpsHouse

OCTOBER 29, 2024

Ad Ops House can help elevate your online presence. We specialize in getting your business seen—both through high-ranking, organic placements on Google via SEO and through targeted ads that top the search results. This strategy maximizes your budget by reaching users most likely to engage with your products.

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Ad Ops Hero

APRIL 24, 2023

Audiences are groups of your users who share the same attributes. You can share audiences with the advertising products you use, like Google Ads, so you can market to specific groups of users. link] What is an audience? You might find this audience too large for the practical purposes of your ad campaigns.

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Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

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Ad Monsters

OCTOBER 19, 2022

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. . The solution?

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Ad Monsters

FEBRUARY 12, 2024

Generative Ads to Keep up With Generative Content The death of third-party cookies has gotten the advertising community excited about contextual advertising again. Ads will be more effective, the thinking goes, if they are relevant to the content audiences are consuming. This might not seem like a big deal.

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Brid.tv

APRIL 2, 2025

If a user has paid for access to a specific piece of content, they might be ready to sit through a skippable pre-roll, but mid-rolls would likely drive away a paying audience. Follow Us Best Practices for Maximizing Your Mid-Roll Ad Revenue Lets say youve decided that your bottom line could benefit from mid-rolls. Mid-Roll Ads: FAQ 1.

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Ad Monsters

JANUARY 6, 2025

Meanwhile, digital media leaders in Scottsdale were plotting their escape from algorithm chaos, with audience trust and transparency at the top of their to-do lists. And lets not forget the electrifying keynote from Claire Atkin of Check My Ads, who took no prisoners in her fight for transparency and battle against disinformation.

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Martech Series

JUNE 3, 2022

Ad Ops Staff Shifts Focus to Campaign Optimization and Meeting Client KPIs. The project will eliminate the need to manually assemble performance reports, allowing the Ad Ops team to focus on optimizing campaigns to ensure client KPIs are met.

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Ad Monsters

JANUARY 3, 2024

Malvertising and malware are upending digital advertising, with the FBI warning consumers to install ad blockers, and the New York Times telling its readers that “if it’s advertised, you probably shouldn’t buy it.” Today, however, publishers are seeking privacy-compliant ways to home in on receptive audiences. billion worldwide.

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Ad Monsters

AUGUST 23, 2024

This data is key for audience segmentation and building media products. These signals include brand, model, and category information from the content, which helps Future understand how audiences behave, consume, and shop. This collaboration explicitly boosts campaign ROI and refines audience targeting.

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Ad Monsters

FEBRUARY 28, 2025

They might invest in multicultural marketing but havent accounted for these audiences in their long-term growth plans. JLB: Historically, brands have operated in silosgeneral market versus multicultural, without understanding their full audience potential. Thats where AI changes the game. We take a different approach.

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Ad Monsters

JANUARY 3, 2025

Ready to dive deep into the big questions that shaped ad ops in 2024? 8 Essential Explainers to Power Up Your Ad Tech Know-How 1. By : Dustin Cha (Co-founder & Chief Strategy Officer, Ad-Shield) Why You Should Read This : So, you think you tamed the ad-blocking beast? Read more ) 2. Now you can.

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Digiday

OCTOBER 18, 2022

Although, facilitating the extraction and compliant transfer of audience data has not been all plain sailing in Europe over the past four years. ” While the use of piggybacking is often benign, it does introduce risk, and the ad ops teams at many publishers simply lack the resources to monitor piggybacked activity on their domains.

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Ad Monsters

MAY 29, 2024

This method, further refined through their strategic collaboration with OpenAI, showcases the robust potential of privacy-safe advertising solutions that can effectively connect advertisers with their audience. As digital advertising’s landscape evolves, OAO celebrates 20 years as a publisher-focused ad operations provider.

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Ad Monsters

AUGUST 13, 2024

This is a fundamental shift in how publishers view and leverage their audience data. One standout solution was monetizing social media audiences. She noted, “The intersection of deterministic and probabilistic first-party data is where we get our power.”

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Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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AdOpsHouse

SEPTEMBER 26, 2024

At Ad Ops House, we know that a successful digital marketing strategy involves multiple components working together. Whether your traffic comes from social media, SEO, or ads, your priority is to lead the target audience to your site and gain impressions. helps nurture and guide your audience.

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Ad Monsters

AUGUST 23, 2022

Publisher Forum Montreal was a week filled with gems that revenue and ad ops pros can take back to their own work and put into practice. Building an Audience: Innovation in Fruition. Killion lauded the innovation of Ecko Unltd founder, Marc Ecko, who created an audience by adding hand tags to his clothing.

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Monetize More

DECEMBER 29, 2022

At first, it may not be as easy as Kermit sipping Lipton tea, but correctly practicing ad implementation is a worthwhile investment of your time. Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. Get a head start by taking some risks.

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Ad Monsters

OCTOBER 7, 2024

Take our survey to uncover new audience amplification strategies to drive revenue beyond your website. Between the impending third-party cookie total annihilation and generative AI nibbling away at referral traffic, finding ways to keep your audience — and your revenue — intact is more important than ever.

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AdPushup

SEPTEMBER 14, 2022

As a publisher, understanding your target audience is vital. As of 2022, the global ad spending market has reached an all-time high of 793.25 It’s the practice of using data to target demographics or interests in order to find the right person on the right device at the right moment. billion USD. Moreover, this is [.].

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Martech Series

FEBRUARY 7, 2023

Magnite’s CTV and OTT clients include AMC Networks, DISH Media, Disney Advertising, FOX Corporation, FuboTV, LG Ads Solutions, VIZIO, and Warner Bros. Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting. Discovery, among others.

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AdOpsHouse

SEPTEMBER 30, 2024

At Ad Ops House, we believe in a thorough, strategic approach to help your business grow digitally. We dive deep into your business model, industry, and target audience. Targeted Google Ad Campaigns Utilizing Google Ads, we create customized ad campaigns designed to reach your ideal audience.

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Ad Monsters

SEPTEMBER 2, 2022

at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today. Everyone was in agreement that Ad Ops tends to make those decisions despite their main responsibility of serving ads.

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Ad Monsters

JANUARY 18, 2023

Now they can activate buyers’ target audiences with precision. While this decimates advertisers’ audience addressability, publishers hold the key to solving it via direct relationships with their users. Are you guys often consulting an ad ops or rev ops team on how to get that buy-in and what is the process like?

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Ad Monsters

SEPTEMBER 16, 2022

Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Odalys has been in the Digital Ad Ops realm since 2004. Director of Ad Operations. Media, where he leads Strategy and Product.

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Martech

DECEMBER 21, 2021

While advertising will continue to be one of the most effective ways to get in front of an audience quickly, it needs to be strategically aligned with other parts of the marketing mix to drive true impact. According to Statisa , global digital advertising spend will rise to $645.8 billion in 2025.

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Ad Ops Hero

MARCH 9, 2025

Platform lets you derive a holistic view of your customers by ingesting your customer data, segmenting your data to the audiences you want to target, and activating these audiences to an external destination. A segment definition is a collection of rules that you can use to define the audience you want to target.

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Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

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Ad Monsters

SEPTEMBER 11, 2024

He points out that the ability to keep first-party data on-premise, without moving it into cloud environments, is crucial for many publishers and their ad ops teams. Enhanced audience building and management capabilities are available for integration with other Google Ad products.

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Ad Monsters

DECEMBER 15, 2022

Advertisers can leverage RampIDs and unlock premium inventory, additional reach across cookieless browsers, including Safari and Firefox, and improve their marketing via people-based audience targeting, frequency capping, and more. The Great Migration to CTV and What It Means for Ad Ops — A 2022 Update.

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Ad Monsters

JANUARY 30, 2024

As Ad Ops and Rev Ops professionals gear up to integrate generative AI into their daily routines, they must understand the legal consequences of not adhering to privacy and copyright laws, ensuring consumer protection.

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Ad Monsters

MARCH 25, 2024

As Aditude integrates CPMStar’s assets and expertise, particularly its impressive reach of over 800 million monthly active users, this acquisition not only marks a significant expansion for the ad tech player but also signals a strategic shift in their approach to publisher monetization and advertiser relationships.

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Ad Monsters

OCTOBER 2, 2024

The real-time bidding (RTB) process enables advertisers to bid on ad impressions within milliseconds, helping publishers secure the best price for their inventory while allowing advertisers to reach their target audiences effectively.

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