Ad Ops Audience CPM 
Martech
SEPTEMBER 10, 2024
As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. We call this operational pinch point “the crisis of capacity” for ad ops teams. to engage hyperlocal audiences more effectively.
Brid.tv
MARCH 23, 2023
While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.
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Ad Monsters
SEPTEMBER 16, 2024
For example, you can answer questions such as: How much does a certain segment increase my CPM? This allows you to investigate combinations of key-key-values to figure out: Which combination of positions and custom parameters leads to a higher CPM? What targeting combinations are prebid vendors bidding on? on most auctions?
Ad Monsters
DECEMBER 10, 2024
Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates. CPM), Safari/iOS and non-consented audiences fetch just $3.78
Ad Monsters
SEPTEMBER 18, 2024
With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market.
Brid.tv
DECEMBER 21, 2022
However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. . Mobile Ad Formats. Before you jump straight into monetizing your mobile app with ads, you should decide which mobile ad formats you want to serve. Ad Targeting Options.
Monetize More
JULY 19, 2022
However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.
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