Digiday

JUNE 6, 2022

It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. So anyone who wants a different format or is using a demand-side platform other than The Trade Desk must continue doing so through other SSPs.

Media 89

Media Demand Side Platform Ad Tech Impressions 89

Digiday

MARCH 9, 2023

As connected TV grows and the landscape becomes increasingly competitive, traditional linear advertisers and broadcasters are flocking to demand-side platforms to target highly localized audiences more effectively. This helps advertisers draw insights from audiences about which they previously knew little. “We

Demand Side Platform 68

Demand Side Platform Ad Ops Audience Advertising 68

Ad Monsters

OCTOBER 2, 2024

This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-Side Platforms (SSPs), Ad Exchanges, and Demand-Side Platforms (DSPs).

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Ad Monsters

FEBRUARY 14, 2025

SSP Curation risks rehashing the inefficiencies of the old ad network modelwith even more significant consequences for both publishers and advertisers. Curation involves packaging publisher inventory and audiences into pre-approved bundles that advertisers can buy directly via Deal IDs. What is Curation?

Demand Side Platform 70

Demand Side Platform Ad network Ad Space Advertising 70

Brid.tv

FEBRUARY 13, 2023

Premium Demand — With UAM, publishers have access to Amazon DSP (demand side platform), granting them contact with multiple SSP bidders. In addition, publishers have access to Amazon’s unique demand (large e-commerce audience). But don’t just focus on a single demand source.

Header Bidding 52

Header Bidding Ad Ops Demand Side Platform Impressions 52

Monetize More

DECEMBER 28, 2022

As a publisher, all you need to do is focus on your content and we’ll do the rest of the heavy lifting when it comes to supercharging that ad revenue to the next level. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Ad Ops Hero

JANUARY 25, 2021

The bidding process will happen in milliseconds where multiple advertisers will bid for the available impressions through Ad Exchanges. The Advertisers and publishers will connect to Ad Exchanges using the Demand Side Platform (DSP) and Supply Side Platform (SSP) platforms respectively.

Ad Exchange 52

Ad Exchange Ad Inventory Impressions Demand Side Platform 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. In addition to premium ad demand, Brid.TV

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Automatad Inc.

JANUARY 23, 2023

Share Tweet Share The growth of the internet over the years has increased demand for fast and efficient online services delivered at scale. The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently.

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. Get started with TargetVideo’s Video Revenue & Engagement Platform.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do.

Media 68

Media Cookies Conversion Rate Affiliates 68

Monetize More

APRIL 13, 2023

An example would be as follows: A visitor visits Forbes.com, and within a few milliseconds the header bidding code gets executed, makes a call to the demand partners the publisher is signed up with (AppNexus, etc.) The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40