Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1.

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Ad network Mobile Ads Header Bidding CPM 75

Ad Monsters

JANUARY 3, 2025

Ready to dive deep into the big questions that shaped ad ops in 2024? 8 Essential Explainers to Power Up Your Ad Tech Know-How 1. By : Dustin Cha (Co-founder & Chief Strategy Officer, Ad-Shield) Why You Should Read This : So, you think you tamed the ad-blocking beast? Read more ) 2. Now you can.

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Ad Tech Ad Ops Cookies Video Ads 105

Brid.tv

NOVEMBER 29, 2022

However, a major drawback of TVOD is that it lacks the ability to build a relationship between a publisher and their audience, as a user may only purchase a piece of content once, and then never come back. This monetization method is bound to attract a larger audience that wouldn’t be too eager to pay for access.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

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Header Bidding Ad Server Video Ads Ad Exchange 52

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie.

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Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

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Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

MARCH 23, 2023

Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. A general rule on ad density, established by the IAB , is that ads shouldn’t take up more than 30% of the page. Monetize with pre-, mid-, and post-roll instream video ad formats. Maximize CPM with Brid.TV

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CPM Header Bidding Ad network Ad Inventory 52

Brid.tv

FEBRUARY 29, 2024

It’s a win-win for both sides, publishers get engaging user-relevant content that won’t disrupt their user’s viewing experience, while advertisers get to promote their brand in front of large audiences. Still, a surefire way to increase your ad yield is to boost your number of direct sales. Which ads yield the highest revenue?

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

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Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

MARCH 28, 2023

The advertiser, a florist’s shop, wants to reach a target audience of people interested in gardening. As a result of this deal, the publisher monetizes the blog and generates ad revenue, while the advertiser gains access to premium ad inventory and a precisely-targeted audience.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Brid.tv

JULY 9, 2023

Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well. So, an OTT advertising platform should have the following: Targeting Options — The better targeted an ad is, the better it will perform. Additionally, publishers must have an engaged audience and follow Better Ads Standards.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Clearcode

MARCH 21, 2023

Key Features of an Ad Network Traffic and audience detection and campaign matching: Identifying the traffic source and audiences and matching them with relevant ad campaigns. Advanced reporting: Displaying various metrics relating to the performance of the ad campaigns and audiences.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. In addition to premium ad demand, Brid.TV

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. ATDs exist independently or as subsidiaries to larger ad agencies like Publicis Groupe, Dentsu, etc.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. The increased demand leads to higher fill rates for publishers, so no inventory goes unsold.

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Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? Make sure that your ads are specific and to the point.

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Mobile Ads Banner Viewability CPM 59