Ad Ops Audience Viewability 
Ad Ops Hero
JANUARY 25, 2021
Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.
Ad Monsters
SEPTEMBER 2, 2022
at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today. Everyone was in agreement that Ad Ops tends to make those decisions despite their main responsibility of serving ads.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Monetize More
JULY 19, 2022
However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.
Monetize More
JANUARY 18, 2023
The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.
Monetize More
OCTOBER 20, 2022
It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! 4- Expandable Ads.
Brid.tv
MARCH 9, 2023
Many factors come into play in achieving a successful monetization strategy — ad viewability , ad placement, analytics, etc. Besides the most obvious — higher engagement leading to more ad impressions , video engagement can also impact audience loyalty and brand exposure. No Content of Your Own?
Brid.tv
APRIL 17, 2024
Better Ad Inventory Control Publishers have more control over which advertisers have access and priority over their inventory. With greater control over their inventory, publishers can serve ads relevant to their users or content. and served to their target audience. This entire process is difficult for any smaller publisher.
Expert insights. Personalized for you.
52 
Let's personalize your content