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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

.” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.

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How We Market For You Digitally – A Step By Step Approach.

AdOpsHouse

At Ad Ops House, we believe in a thorough, strategic approach to help your business grow digitally. Ad Ops House will craft engaging, high-quality content tailored to your brand and audience. Whether it’s through SEO, ad campaigns, or social media management, we’ve got you covered.

Ad Ops 52
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What is a Leaderboard ad? How does it bring more revenue?

Monetize More

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Click Here To Enroll.

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Capturing Attention, Not Space: Why Quality Ad Experiences Will Drive Publisher Revenue

Ad Monsters

They won’t see click-through rates or conversions. Publishers then respond by creating and selling even more ad units to make up the revenue, and some ad providers tweak the advertising in that artificially inflates engagement to drive up revenue.

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Rethinking Brand Safety: Lessons from Jana Meron on News Advertising in 2024

Ad Monsters

For instance, she revealed that ads next to political and opinion pieces on The Washington Post see a 55% higher click-through rate than other parts of the site. Armed with data, she made a compelling case for why this fear is misguided.

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How to Improve Video Engagement

Brid.tv

Browser and Device Insights Traffic Source Information Viewer Engagement Monitoring Diverse Data Segmentation Learn More Use an Eye-Catching Video Thumbnail An engaging thumbnail image can significantly impact the click-through rate for your content. The first thing that users see is the thumbnail image of the video.

Ad Ops 52
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How Does In-App Advertising Work?

InMobi

Once a campaign is finalized, it’s entered into an ad network’s campaign management system. From there, an ad ops team will review the campaign to ensure it meets the ad network’s quality standards. When a campaign is approved by ad ops, it’s placed in a queue on the ad server until the right time.