Ad Monsters

NOVEMBER 14, 2024

.” He explained that having all information searchable and summarized in one place better prepares sales teams for client interactions, assists marketing with presentations, and equips ad ops with resources for wrap reports and similar tasks. AI tools like this have massive potential to transform ad ops.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Ad Monsters

SEPTEMBER 30, 2024

For instance, she revealed that ads next to political and opinion pieces on The Washington Post see a 55% higher click-through rate than other parts of the site. AI and machine learning can understand the context of news, including sentiment and bias. The tech is here to help us handle brand safety better.

Advertising 105

Advertising Machine Learning Click Through Rate Audience 105

InMobi

OCTOBER 9, 2018

Once a campaign is finalized, it’s entered into an ad network’s campaign management system. From there, an ad ops team will review the campaign to ensure it meets the ad network’s quality standards. When a campaign is approved by ad ops, it’s placed in a queue on the ad server until the right time.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Monetize More

DECEMBER 28, 2022

Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals. The main priority for AdOps nerds is to ensure that the publisher chooses the right targeting for the ad. Google Ad Manager (GAM) serves targeted ads on a publisher’s website based on user behavior.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52