Ad Monsters

SEPTEMBER 19, 2024

As publishers strive to future-proof their businesses, Snopes’ Chief Revenue Officer, Justin Wohl, offers insights on the dynamics between buyers and sellers, the impact of AI on ad ops, and future-proofing your ad tech stack. But he heeds a warning about Google’s trial with the DOJ.

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AdOpsHouse

OCTOBER 29, 2024

Ad Ops House can help elevate your online presence. We specialize in getting your business seen—both through high-ranking, organic placements on Google via SEO and through targeted ads that top the search results.

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Ad Monsters

DECEMBER 11, 2024

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

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AdPushup

NOVEMBER 16, 2022

If you want to improve your conversion rates, here’s a list of ad automation strategies to get you started. Ad automation is one of the most powerful things you can do to increase conversions on your website. Although it requires only a little technical expertise, it is often overlooked.

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Ad Monsters

JANUARY 6, 2023

At an AdMonsters PubForum in 2022, we asked about 10 groups of ad ops and rev ops professionals to put their best predictive analytical skills to work to identify which trends ad tech can look forward to five years from now. Instead of ad ops trafficking, they will be QAing the AI tech/automation. (QR:

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Ad Monsters

MAY 9, 2022

But with, with programmatic, ad ops and brands have concerns about brand safety, data privacy, and ad fraud. MR: For those that are truly concerned about brand safety, data privacy, and ad fraud, take a look at who you’re buying from. It creates more or less a circle of life that we all know within this industry.

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Ad Monsters

NOVEMBER 14, 2024

Striking a Balance with AI Tools Shifting the conversation to AI, publishers talked about finding ways to integrate automation without losing quality control, especially with content. “Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

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InMobi

SEPTEMBER 14, 2020

While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty. So what can these app and ad ops teams do to put themselves in the best possible position going forward? What about ad ops teams? What's top of mind for them? Ben: Pivot. Look at CPC/CPA.

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Ad Monsters

AUGUST 13, 2024

Connecting the Dots from Publisher Forum Several sessions highlighted how publishers leverage data to secure ad spend and ensure brand safety, aligning perfectly with Dotdash Meredith’s success story. Conversations weren’t merely about surviving the post-cookie apocalypse — they were about thriving.

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Ad Monsters

AUGUST 23, 2024

The timing was perfect, as news dropped about X suing GARM, Unilever, CVS, and others — fueling plenty of conversations during Tuesday breaks. Unlocking the Treasure Trove: How Data is the Golden Key to Future Revenue for Publishers I’d be rich if I got paid for how often data came up in conversations.

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AdOpsHouse

SEPTEMBER 26, 2024

At Ad Ops House, we know that a successful digital marketing strategy involves multiple components working together. Each piece plays a vital role in improving your online presence and driving conversions. Optimizing Landing Pages and Conversion Optimization Landing pages guide visitors to take action.

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Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. He participates actively in the industry-wide conversation on data privacy and the plethora of targeting solutions.

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AdPushup

NOVEMBER 10, 2022

Landing Page Optimization is equally important as any conversion rate optimization strategy. Given that, the market average for landing page conversion is barely [.]. We have compiled the 8 best tips for your low-performing landing pages.

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Ad Monsters

SEPTEMBER 2, 2022

at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today. Everyone was in agreement that Ad Ops tends to make those decisions despite their main responsibility of serving ads.

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AdOpsHouse

SEPTEMBER 30, 2024

At Ad Ops House, we believe in a thorough, strategic approach to help your business grow digitally. Website management is crucial when maximizing leads and conversions for your business. Targeted Google Ad Campaigns Utilizing Google Ads, we create customized ad campaigns designed to reach your ideal audience.

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Toronto AdOps

DECEMBER 5, 2018

It was a chilly fall evening but that did not stop Toronto’s ad ops gurus and dIgital marketeers to gathered at Loblaw Digital for another Toronto Ad Ops networking event. Of course a TAO event is not without drinks, food and endless conversations around the latest in the digital-sphere of marketing as well.

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Toronto AdOps

JUNE 25, 2019

Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. Ad Ops teams are gaining more recognition within their companies being viewed as a valuable asset and knowledge source. Ad Operations is no longer limited to setting up and managing ad campaigns.

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Ad Monsters

MARCH 25, 2024

The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities. This marks a strategic shift from our traditional focus on ad ops technology.

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AdOpsHouse

JANUARY 27, 2020

Sometimes conversions come from unaccounted for markets. The above graphic serves as a good representation of the different facets of a digital campaign as it goes from messaging to targeted ad placement. The post The Path To Campaign Optimization appeared first on Ad Ops House.

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Ad Monsters

JUNE 26, 2024

The 2024 AdMonsters Dream Team comprises carefully selected industry powerhouses recognized for their exceptional innovation, dedication, and trailblazing spirit in turning digital ad challenges into realized revenue gold.

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Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

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Ad Monsters

DECEMBER 29, 2022

Thank you for joining the conversation in 2022 in a variety of virtual and live learning events (and take a look back on our Best of AdMonsters series for a full rewind of 2022): .

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AdOpsHouse

OCTOBER 1, 2024

How Ad Ops House can help you reach these new potential clients Digital advertising is one of the most efficient forms of advertising because it enables you to target specific subsets of the population while tracking the results. As of August 4th, more than 2.3 million Canadians have been approved to receive coverage.

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AdOpsHouse

OCTOBER 1, 2024

How Ad Ops House can help you reach these new potential clients Digital advertising is one of the most efficient forms of advertising because it enables you to target specific subsets of the population while tracking the results. appeared first on Ad Ops House. As of August 4th, more than 2.3

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AdOpsHouse

APRIL 28, 2020

For more advanced issues we can also offer consultation on generating traffic for your website, lead generation, conversion tracking and e-commerce sales. If you’ve established a web presence and are already running your own digital ad campaigns, a second set of eyes can often find ways to improve performance.

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Ad Monsters

JANUARY 7, 2025

Tourism boards have partnered with publishers to create AI-powered personalized video trip planners, achieving conversion rates 3x higher than traditional display advertising. Publishers implementing shoppable video content have reported conversion rates 2.2x Several factors have driven the return of publisher paywalls.

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Ad Monsters

FEBRUARY 28, 2025

In this conversation, we dig into the role of AI in transforming workplace and marketplace inclusion, the evolution of inclusive experience design, and what media leaders need to know to stay ahead.

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Ad Monsters

SEPTEMBER 18, 2024

We’ve worked with some of the top retail media networks on the market to identify the top criteria ad agencies and brands look for when selecting a Retail Media Network (RMN). Here’s what we’ve compiled from those conversations: Retailer-Specific Customer Insights: What exclusive insights can you tap into?

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Ad Monsters

MAY 22, 2024

They won’t see click-through rates or conversions. Publishers then respond by creating and selling even more ad units to make up the revenue, and some ad providers tweak the advertising in that artificially inflates engagement to drive up revenue. GW : I don’t think there is a prescriptive solution I can give.

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Ad Ops Hero

OCTOBER 22, 2023

However, decades before this definition, the birth of the artificial intelligence conversation was denoted by Alan Turing's seminal work, " Computing Machinery and Intelligence "(link resides outside ibm.com), which was published in 1950. To read more on where IBM stands within the conversation around AI ethics , read more here.

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Ad Monsters

DECEMBER 8, 2022

” Along with the internal education aspect, DailyMail.com added that as revenue and ad ops executives, we also need to break down pre-existing walls that can separate publishers from revenue diversification opportunities. “While the line still exists, in many ways, we are having a lot more conversations with editors.

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Digiday

MARCH 9, 2023

We also have selling teams to manage ad ops for customers.” To learn more about local CTV campaign activation, listen to more of the conversation between Marketecture and Adam Helfgott here. Our philosophy is, ‘Let the robot do it,’” Helfgott said. “We We have tools with a lot of automation for pacing campaigns and audiences.

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Ad Monsters

SEPTEMBER 16, 2024

Learn how to optimize your ad strategies and increase revenue using Data Transfer Files. Google Ad Manager’s Data Transfer Files (DTF) aren’t a new offering; many tech-savvy publishers already use them.

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Ad Monsters

MAY 23, 2023

How do you think the ad tech industry is handling the move toward diversity for the AAPI community and other marginalized groups? AE: When it comes to DEI, we’re starting to have good conversations and some progress. It’s become elevated within the last year and a half to two years.

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Ad Monsters

FEBRUARY 8, 2023

The move massively shook up the effectiveness and profitability of targeted advertising across mobile app ad land. But if ad ops is anything, it is resilient and resourceful. And, p rivacy-first and consumer-first were two of the main themes that emerged from our conversations.

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AdOpsHouse

JUNE 2, 2021

Once your tracking code is installed we need to set up conversion actions. A conversion action can be anything such as a button click (phone number, email, url, form submission, add to cart, etc), scrolling action, app downloads, in-app purchases, streams… just about any sort of action that could be taken on your site.

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Ad Ops Hero

APRIL 7, 2023

Have you ever had a conversation with a chatbot or virtual assistant and felt like you were chatting with a human being? Here are just a few examples: Chatbots and virtual assistants : ChatGPT can be used to build conversational AI systems that can respond to a wide range of questions and requests in a human-like manner.

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