Martech

SEPTEMBER 10, 2024

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. We call this operational pinch point “the crisis of capacity” for ad ops teams. These problems compound exponentially for localized advertising campaigns.

Media 113

Media Advertising Ad Ops Non-Profit 113

Ad Monsters

SEPTEMBER 16, 2024

Learn how to optimize your ad strategies and increase revenue using Data Transfer Files. Google Ad Manager’s Data Transfer Files (DTF) aren’t a new offering; many tech-savvy publishers already use them. For example, you can answer questions such as: How much does a certain segment increase my CPM?

CPM 122

CPM Ad Inventory Ad Tech Conversion 122

InMobi

SEPTEMBER 14, 2020

While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty. So what can these app and ad ops teams do to put themselves in the best possible position going forward? What about ad ops teams? What's top of mind for them? Ben: Pivot. Look at CPC/CPA.

Ad Ops 52

Ad Ops CPC CPA CPM 52

Ad Monsters

SEPTEMBER 18, 2024

We’ve worked with some of the top retail media networks on the market to identify the top criteria ad agencies and brands look for when selecting a Retail Media Network (RMN). Here’s what we’ve compiled from those conversations: Retailer-Specific Customer Insights: What exclusive insights can you tap into?

Retail 105

Retail Media CPM CPC 105

Ad Ops Hero

JANUARY 25, 2021

The Ad server may not count the clicks during these scenarios. Conversions: It defines number of actions taken after clicking on the ad. CPM (Cost Per Mille) : This is one of the basic metrics to calculate the cost per 1000 impressions served. The display advertising cost is always based on the CPM model.

CPC 52

CPC Advertising CPL CPM 52

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? More mobile ad unit sizes to consider. Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

FEBRUARY 8, 2023

PubGuru header bidding offers industry-standard support & reporting, customized ad ops and optimizations developed and implemented by yours truly. Bid Scaling : Monitor & adjust ad partners based on their net revenue. You can keep your auctions transparent so that advertisers pay you the best amount for your ad space.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52