Martech

SEPTEMBER 10, 2024

As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. We call this operational pinch point “the crisis of capacity” for ad ops teams. These problems compound exponentially for localized advertising campaigns.

Media 114

Media Advertising Ad Ops Non-Profit 114

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Ad Ops Hero

JANUARY 27, 2021

Online advertising is not about placing ads on the websites to reach the targeted audience. It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. What is a Demand Side Platform (DSP)?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange ROI 52

Digiday

MARCH 9, 2023

As connected TV grows and the landscape becomes increasingly competitive, traditional linear advertisers and broadcasters are flocking to demand-side platforms to target highly localized audiences more effectively. We also have selling teams to manage ad ops for customers.”

Demand Side Platform 68

Demand Side Platform Ad Ops Audience Advertising 68

Monetize More

DECEMBER 28, 2022

As a publisher, all you need to do is focus on your content and we’ll do the rest of the heavy lifting when it comes to supercharging that ad revenue to the next level. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

JANUARY 18, 2023

With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

SEPTEMBER 22, 2022

Here are some highlights from the conversations subject-by-subject. — Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. Stuck in the conversion funnel.

Media 68

Media Cookies Conversion Rate Affiliates 68