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From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.
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at Publisher Forum Montreal , a group of revenue, product, and adops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today. Everyone was in agreement that AdOps tends to make those decisions despite their main responsibility of serving ads.
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Here are some highlights from the conversations subject-by-subject. — I had to work with our adops to create a dashboard for our CEO. And it’s going to underwhelm expectations if you don’t get started on that early because those conversion rates are going to be pretty weak.”. “If Stuck in the conversion funnel.
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