Toronto AdOps

JUNE 25, 2019

Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. Ad Ops teams are gaining more recognition within their companies being viewed as a valuable asset and knowledge source. Ad Operations is no longer limited to setting up and managing ad campaigns.

Ad Ops 52

Ad Ops Viewability Communications Conversion 52

Ad Monsters

SEPTEMBER 2, 2022

at Publisher Forum Montreal , a group of revenue, product, and ad ops professionals came together and discussed what they believe to be some of the biggest issues facing the industry today. Everyone was in agreement that Ad Ops tends to make those decisions despite their main responsibility of serving ads.

Real Estate 104

Real Estate Ad Ops Advertising SEO 104

Ad Monsters

FEBRUARY 8, 2023

The move massively shook up the effectiveness and profitability of targeted advertising across mobile app ad land. But if ad ops is anything, it is resilient and resourceful. And, p rivacy-first and consumer-first were two of the main themes that emerged from our conversations.

Ad Ops 52

Ad Ops Ad Tech Viewability Conversion 52

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Web interstitials or full-page web ads. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Monetize More

FEBRUARY 8, 2023

PubGuru header bidding offers industry-standard support & reporting, customized ad ops and optimizations developed and implemented by yours truly. AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes. Currencies : Real-time currency conversions.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Monetize More

JANUARY 18, 2023

This increases chances for conversions and means less money lost on ineffective advertising. #2 More transparency and accountability : Advertisers will be putting more pressure on platforms and vendors to provide greater transparency and accountability in the programmatic advertising ecosystem, including ensuring brand safety and viewability.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

SEPTEMBER 22, 2022

Here are some highlights from the conversations subject-by-subject. — I had to work with our ad ops to create a dashboard for our CEO. If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Because low viewability plus no user-agent is almost borderline unmonetizable.”.

Media 68

Media Cookies Conversion Rate Affiliates 68