Ad Monsters

AUGUST 13, 2024

This proves that Dotdash Meredith can drive national brick-and-mortar sales for a brand without any cookie or identifier,” Lindsay Van Kirk, Senior Vice President and General Manager of D/Cipher told ADWEEK. Conversations weren’t merely about surviving the post-cookie apocalypse — they were about thriving.

Cookies 103

Cookies Ad Ops Ad Tech Conversion 103

Ad Monsters

FEBRUARY 12, 2024

Generative Ads to Keep up With Generative Content The death of third-party cookies has gotten the advertising community excited about contextual advertising again. Ads will be more effective, the thinking goes, if they are relevant to the content audiences are consuming. This might not seem like a big deal.

Ad Ops 114

Ad Ops Machine Learning Ad Server eCommerce 114

Ad Monsters

NOVEMBER 14, 2024

These leaders did not come to AdMonsters Publisher Forum just to share war stories, they were looking for battle-tested tactics to turn the latest industry disruptions around in a complete about-face.

Audience 115

Audience Media Ad Inventory Cookies 115

Digiday

OCTOBER 18, 2022

.” While the use of piggybacking is often benign, it does introduce risk, and the ad ops teams at many publishers simply lack the resources to monitor piggybacked activity on their domains. A 2021 study from Ebiquity analyzed 200,000 cookies and found that a third (32.3%) of those cookies were fired without valid user consent.

Ad Ops 90

Ad Ops Cookies Ad Tech GDPR 90

Ad Monsters

DECEMBER 15, 2022

General ad spend left ad and rev op professionals wondering how they would make a profit each quarter, and privacy regulations and impending cookie depreciation forced publishers and advertisers to overhaul their businesses completely. . Ad tech professionals did not let curveballs hinder them from getting the job done.

Cookies 98

Cookies Ad Tech Ad Ops Ad Space 98

Ad Monsters

JANUARY 3, 2024

Ad spend was plummeting. For publishers, there was just no way to make heads or tails out of the year that was the last before the 3P cookies’ demise. Political ad spend is on the rise, but there are ad quality challenges for any publisher wanting to jump into that pool. Oh wait, it started inching back up again.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

InMobi

SEPTEMBER 14, 2020

While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty. So what can these app and ad ops teams do to put themselves in the best possible position going forward? What about ad ops teams? What's top of mind for them? Ben: Pivot. Look at CPC/CPA.

Ad Ops 52

Ad Ops CPC CPA CPM 52

Ad Monsters

JANUARY 18, 2023

Why is delaying your first-party data strategy a bad idea for publishers, especially when Safari and Firefox have long ago turned off cookie tracking? Brendan Farrell: There’s something bigger than third-parties cookies at play – user choice. It’s resulted in just 30% of the open web being addressable today.

Cookies 96

Cookies Ad Ops Audience Education 96

Ad Monsters

JANUARY 3, 2025

Ready to dive deep into the big questions that shaped ad ops in 2024? 8 Essential Explainers to Power Up Your Ad Tech Know-How 1. By : Dustin Cha (Co-founder & Chief Strategy Officer, Ad-Shield) Why You Should Read This : So, you think you tamed the ad-blocking beast? Read more ) 4.

Ad Tech 105

Ad Tech Ad Ops Cookies Video Ads 105

AdPushup

JANUARY 22, 2023

Yes, the time is near – Third-party cookies are about to disappear very soon, and it is necessary to prepare early for the consequences. Let’s discuss the 7 Best Alternatives to Cookies (Third-Party).

Cookies 52

Cookies Ad Ops Ad Tech 52

Ad Monsters

MARCH 25, 2024

As Aditude integrates CPMStar’s assets and expertise, particularly its impressive reach of over 800 million monthly active users, this acquisition not only marks a significant expansion for the ad tech player but also signals a strategic shift in their approach to publisher monetization and advertiser relationships.

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

Monetize More

JULY 19, 2022

However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates.

CPM 97

CPM Cookies Impressions GDPR 97

Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52

Ad Monsters

AUGUST 23, 2022

Publisher Forum Montreal was a week filled with gems that revenue and ad ops pros can take back to their own work and put into practice. Killion acknowledged the stress the industry is facing because the third-party cookie is going away.

Banner 98

Banner Ad Ops Food Audience 98

AdPushup

MAY 28, 2023

Learn about Universal ID, a unique identifier that can assist publishers in the post-cookie world. Discover its benefits, types, and how it enables recognition and authentication of users across platforms, aiding in personalized content delivery.

Cookies 52

Cookies Ad Ops Ad Tech 52

Ad Monsters

OCTOBER 2, 2024

Through cookies and pixels, the bid of demand sources can be adjusted according to the relevancy and the revenue. Maximizing Revenue Through Optimized Header Bidding Strategies Header bidding is crucial when it comes to generating maximum revenue with the help of better ad placements.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Ad Monsters

DECEMBER 8, 2022

In an ad tech world full of dying cookies, publishers now more than ever realize the power of their first-party data. The concept of the death of cookies is now a rebirth as it presents a slew of opportunities for publishers to strategize the best ways to use the data they’ve accumulated. . .

Advertising 98

Advertising Education Ad Tech Ad Ops 98

Ad Monsters

JULY 15, 2024

We sat down with Teads’ executives at Cannes to discuss how the ad tech company is helping publishers navigate cookie deprecation, the current state of journalism, elections, and more. When it comes to buyer partners, nearly 80% of Teads campaigns do not use a cookie-based solution.

Cookies 64

Cookies Conversion Education First-Party Cookies 64

Ad Monsters

FEBRUARY 28, 2025

What This Means for Ad Tech and the Sell Side LdJ: Ad tech and publishers are scrambling to redefine audience targeting for a post-cookie world. Thats the only way to make it sustainable. How does your work intersect with that shift?

Media 65

Media Advertising Ad Tech Audience 65

Ad Monsters

NOVEMBER 13, 2024

These adjustments must also account for the transition from third-party cookies to first-party technologies. As DSA evolves, clarifications are needed to ensure a uniform compliance process across the industry. A Future Built on Transparency To ensure the DSA’s success, the entire digital advertising ecosystem must work in unison.

Electronics 107

Electronics Cookies Ad Targeting Advertising 107

Ad Monsters

OCTOBER 7, 2024

With publishers facing challenges like third-party cookie deprecation and declining referral traffic, they need answers right now. Between the impending third-party cookie total annihilation and generative AI nibbling away at referral traffic, finding ways to keep your audience — and your revenue — intact is more important than ever.

Audience 52

Audience Cookies Retargeting Ad Ops 52

Ad Monsters

MAY 23, 2023

“When I started working at IAB, Google had just announced the deprecation of the third-party cookie. I went from account management, media planning, buying to ad ops to analytics, and now I have a position that encompasses all that. One she considers a challenging but fulfilling position.

Media 98

Media Ad Tech Ad Ops Manufacturing 98

Brid.tv

APRIL 13, 2023

Greater Ad Demand — Publishers can add as many partners as they want and maximize demand for their auction without affecting the speed of their website. offers publishers access to Google’s premium ad demand even if they don’t meet the publisher criteria. Hybrid Bidding Google Open Bidding With Brid.TV As a Google MCM partner, Brid.TV

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

AdPushup

DECEMBER 8, 2022

Following the deprecation of third-party cookies, a new wave of cookie-less identity (ID) solutions is sweeping the ad tech sector. Third-party cookies will soon be a thing of the past, as per Google’s plan to ban third-party [.]. If publishers want to stay competitive, they must prepare for the cookieless future.

Cookies 52

Cookies Ad Tech Ad Ops 52

AdPushup

MAY 23, 2022

Marketers are facing a significant change in targeting and measurement, given that the majority of their campaigns are built on cookies. These cookie [.]. As such, Google’s decision has given advertisers and publishers more time to find new solutions.

Ad Tech 52

Ad Tech Cookies Marketing Advertising 52

Digiday

SEPTEMBER 22, 2022

I had to work with our ad ops to create a dashboard for our CEO. Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”. Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”.

Media 68

Media Cookies Conversion Rate Affiliates 68

AdPushup

FEBRUARY 19, 2024

Universal ID work is to provide shared identifiers for tracing users throughout the chain of supply without syncing cookies. For as long as we can remember, data has been at the very heart of how the ad [.] Universal IDs were modified into what is known as Unified ID, and now Unified ID 2.0

Cookies 52

Cookies Ad Ops Ad Tech 52

AdPushup

JANUARY 25, 2023

Universal ID work is to provide shared identifiers for tracing users throughout the chain of supply without syncing cookies. For as long as we can remember, data has been at the very heart of how the ad [.] Universal IDs were modified into what is known as Unified ID, and now Unified ID 2.0

Cookies 52

Cookies Ad Ops Ad Tech 52

AdPushup

SEPTEMBER 26, 2022

Google, in November 2021, launched a Publisher Provided Identifiers which publishers will share with Google’s programmatic demand for better targeting, customised ads, and better advertising experience. So unlike third-party cookies, PPIDs are the identifiers that publishers will assign the user based on first-party data.

Cookies 52

Cookies Advertising Ad Ops Ad Tech 52

Ad Monsters

MAY 15, 2023

Chao focuses on accelerating business growth and transformation at Insider and developing a healthy advertising ecosystem through partnerships as the industry shifts away from third-party cookies. What advice did you wish you would have received at the start of your career? Sell to people who are ready to buy.

Ad Tech 98

Ad Tech Media Non-Profit Education 98

Ad Ops Hero

APRIL 4, 2023

tracking ID, user ID, or cookie domain) that need to remain consistent across all events on a page. Example 2: Use Fields to Set to configure cookie field settings : Parameter NameExample Step 2: Create a trigger Next, set up a trigger to load the Google Analytics: GA4 Configuration when someone loads your website.

Cookies 52

Cookies Communications 52

Ad Ops Hero

OCTOBER 2, 2023

cookies, device IDs) and therefore it must be used cautiously and evaluated on company by company basis based on their risk threshold of being wrong. Zone 2 should establish the customer enhanced identity that also serves as the “Actionable Customer Profile” using identifiers that can potentially over/under collapse profiles (e.g.

Fashion 83

Fashion Cookies Communications Conversion 83

Monetize More

DECEMBER 28, 2022

Retargeted ads are the ads that follow you around online you see once you engage in a certain product or service until you checkout. With contextual advertising, prospects see ads based on their online behaviors and internet search history. Data Privacy is crucial these days with the death of third-party cookies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

JULY 9, 2023

Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard. Lastly, AdMedia offers a customizable, ad-optimized player.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Digiday

NOVEMBER 8, 2022

We’ll go back and forth [with streaming ad sellers], and until we have our ad ops teams talk, we won’t realize that they’re not accessing the right links we sent them.”. Given the prevalence of third-party cookies, I feel like we’re so not there on the CTV side [in terms of the development of CTV’s identity infrastructure].

Affiliates 67

Affiliates Ad Ops Audience Ad Inventory 67

Ad Monsters

DECEMBER 30, 2023

While some are blessed with substantial strong quality 1P signals, others rely more heavily on cookie-based identity, with limited access to alternative identifiers. When it comes to evolving data monetization, publishers are positioned at various levels of sophistication and preparedness.

Ad Tech 52

Ad Tech Impressions Cookies Audience 52