Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance.

Cookies 116

Cookies Ad Server GDPR Ad Ops 116

Digiday

OCTOBER 18, 2022

As fines of up to €20 million, or 4% of a company’s global turnover, for GDPR violations came into prospect many publishers began to rely on consent management platforms to facilitate the submission and transfer of user consent for advertising purposes. .” ” they noted.

Ad Ops 90

Ad Ops Cookies Ad Tech GDPR 90

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates.

CPM 97

CPM Cookies Impressions GDPR 97

Ad Monsters

OCTOBER 2, 2024

Through cookies and pixels, the bid of demand sources can be adjusted according to the relevancy and the revenue. However, acts like GDPR and CCPA permit data and personal information to be handled responsibly and only with permission, data anonymization.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Ad Monsters

DECEMBER 26, 2023

AdMonsters hosts conferences four times a year, and with each, our keynotes lead by example and teach us all how to be better ad ops professionals. The keynotes from this year covered issues from ad tech environmental woes to calling BS on identity and schooled the attendees on all things ad ops.

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52

Brid.tv

JULY 9, 2023

Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard. AdMedia AdMedia is an advertising network with its own ad exchange.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Ad Ops Hero

MARCH 25, 2023

This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions. Using this new feature, you can accurately measure how your audience responded to your ads while still protecting user privacy. Google is investing in Campaign Manager 360 and new tech features.

Impressions 52

Impressions Conversion Rich Media Ad Server 52