Monetize More

JULY 19, 2022

However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Digiday

SEPTEMBER 22, 2022

I had to work with our ad ops to create a dashboard for our CEO. Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”. Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”.

Media 68

Media Cookies Conversion Rate Affiliates 68

Monetize More

DECEMBER 28, 2022

Retargeted ads are the ads that follow you around online you see once you engage in a certain product or service until you checkout. With contextual advertising, prospects see ads based on their online behaviors and internet search history. Data Privacy is crucial these days with the death of third-party cookies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Ad Ops Hero

MARCH 25, 2023

The following are the features available in Google Campaign Manager 360 for ad verification: Ad-blocking – an important feature of CM360, Ad-blocking prevents ads from serving on inventory that is fraudulent or deemed detrimental to a brand. Google is investing in Campaign Manager 360 and new tech features.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Monetize More

APRIL 13, 2023

Google then offered its own bidding model, Open Bidding which was earlier known as Exchange Bidding or EBDA where real-time auctions happen on the ad server. In Open Bidding, server-to-server connections are used, which are faster than page tags, resulting in a reduction in page latency and increase in ad viewability and greater yield.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

JUNE 26, 2023

This platform also comes with various tools publishers can use to maximize ad viewability , detect IVT, and ensure a brand-safe advertising environment. Unlike most ad networks, Teads doesn’t rely on third-party cookies as it uses contextual targeting to serve ads.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Ad Monsters

JUNE 23, 2022

When it comes to solving ad ops problems, addressability and identity are at the top of publishers’ list. At Cannes, pubs were encouraged to shift gears from thinking about cookie deprecation as a bad thing and instead just find new strategies for solving for addressability. Agency Loft (@Agency_Loft) June 23, 2022.

Ad Tech 105

Ad Tech Advertising Cookies Viewability 105