InMobi

SEPTEMBER 14, 2020

While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty. So what can these app and ad ops teams do to put themselves in the best possible position going forward? What about ad ops teams? Look at CPC/CPA. What's top of mind for them?

Ad Ops 52

Ad Ops CPC CPA CPM 52

Ad Monsters

SEPTEMBER 18, 2024

Ensure the network provides real-time performance insights with granular reporting on key metrics like impressions, clicks, conversions, and ROAS (Return on Ad Spend). Also consider the pricing models (CPM, CPC, CPA) offered by the network. Access to detailed analytics will allow for continuous optimization.

Retail 105

Retail Media CPM CPC 105

Brid.tv

DECEMBER 21, 2022

Ad management tools. Supported Ad Formats Payment Model Minimum Traffic Smart banner ads Native ads Interstitial ads Rewarded video ads CPM CPC CPA (cost per action) N/A. Epom is a next-gen app monetization provider that uses AI technology to optimize and maximize ad performance. Yahoo Ad Tech.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Ad Ops Hero

JANUARY 25, 2021

CPA (Cost Per Action or Acquisition) : This pricing model is based on paying for direct results. Formula : CPA = Average Cost Per Click / Conversion Rate. Formula : Conversion Rate = Total conversions / visits x 100.

CPC 52

CPC Advertising CPL CPM 52

AdExchanger

FEBRUARY 5, 2023

And industry players are increasingly using AI in their day-to-day The post How Ad Industry Experts Are Putting AI To Work appeared first on AdExchanger. AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately.

Machine Learning 136

Machine Learning CPA Ad Ops CPM 136

Clearcode

MARCH 21, 2023

Specialized ad networks: Focus on a certain type of channel (e.g. Performance and affiliate ad networks: Use the revenue share, cost-per-click (CPC), or cost-per-action (CPA) pricing model. This meant the agency’s Ad Ops team was unable to accurately identify audiences that delivered the most conversions.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Brid.tv

JUNE 26, 2023

Key Features: Compliant with Better Ads Standards and GDPR Massive library of outstream video ads Cross-device advertising (mobile, desktop, CTV) Unruly Shield (Ad fraud protection, brand safety) Centralized DMP Payment Details: Payment Model: CPM, CPA, PPC, Revenue Share Payment Terms: NET30 Payment Methods: Wire Transfer, Payoneer 11.

Ad network 40

Ad network Video Ads Header Bidding CPM 40