AdPushup

AUGUST 21, 2022

The CPM rate has always been crucial among other indicators. Although Adsterra advises focusing on ad income, in particular, CPM is crucial for assessing the effectiveness of your visitors. We already discussed the main causes of a decline in the cost-per-mille rate, and now it’s time to concentrate on ways to raise CPM.

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Ad Monsters

SEPTEMBER 16, 2024

For example, you can answer questions such as: How much does a certain segment increase my CPM? This allows you to investigate combinations of key-key-values to figure out: Which combination of positions and custom parameters leads to a higher CPM? What targeting combinations are prebid vendors bidding on?

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CPM Ad Inventory Ad Tech Conversion 122

InMobi

SEPTEMBER 14, 2020

While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty. So what can these app and ad ops teams do to put themselves in the best possible position going forward? What about ad ops teams? What's top of mind for them? Ben: Pivot. Look at CPC/CPA.

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Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates. CPM), Safari/iOS and non-consented audiences fetch just $3.78 CPMs, respectively.

CPM 97

CPM Cookies Impressions GDPR 97

Martech

OCTOBER 22, 2021

These included: Late payment and payment disputes; A lack of revenue transparency; Discrepancies between ad networks and Jagran’s Google Ad Manager reports; and A loss of inventory caused by “ passing back ” between different players. Any drops in CPM that occurred were never satisfactorily explained to them.

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Video Ads Ad Server Media Ad network 106

Ad Monsters

SEPTEMBER 18, 2024

Ensure the network provides real-time performance insights with granular reporting on key metrics like impressions, clicks, conversions, and ROAS (Return on Ad Spend). Also consider the pricing models (CPM, CPC, CPA) offered by the network. Access to detailed analytics will allow for continuous optimization.

Retail 105

Retail Media CPM CPC 105

Brid.tv

DECEMBER 21, 2022

However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. . Mobile Ad Formats. Before you jump straight into monetizing your mobile app with ads, you should decide which mobile ad formats you want to serve. Google AdMob. Marketplace.

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Ad network Mobile Ads Header Bidding CPM 75

Monetize More

JULY 19, 2022

However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.

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Brid.tv

MARCH 28, 2023

Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

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Advertising Ad Ops Ad Inventory Header Bidding 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Ad server CPM/Rate.

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Header Bidding Ad Server CPM Impressions 52

Brid.tv

APRIL 13, 2023

If the prebid creative has a higher CPM , the said creative gets the ad placement. If not, the highest CPM ad from the open auction gets displayed. offers publishers access to Google’s premium ad demand even if they don’t meet the publisher criteria. Hybrid Bidding Google Open Bidding With Brid.TV

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AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

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Viewability CPM Ad Inventory Advertising 52

Monetize More

JANUARY 12, 2023

Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. This means that the ads are less likely to be seen by users, which can lead to lower CPM (cost per thousand impressions) rates and an increase in unfilled impressions.

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Impressions CPM Brand Awareness Ad Exchange 52

Ad Ops Hero

JANUARY 25, 2021

CPM (Cost Per Mille) : This is one of the basic metrics to calculate the cost per 1000 impressions served. The display advertising cost is always based on the CPM model. Formula : CPM = Cost of Advertising / (Impressions generated / 1000). Formula : eCPM = (Total Ad Spend / Total Impressions Served) x 1000.

CPC 52

CPC Advertising CPL CPM 52

Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Click Here To Enroll.

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Banner Click Through Rate Viewability Pop-Up 98

Brid.tv

FEBRUARY 29, 2024

This ensures you get the highest return from your ad inventory by constantly refining your strategy based on real-time insights. While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

FEBRUARY 6, 2023

For those publishers big enough to implement the necessary ad tech and put a team behind it, the issue can be solved, but for smaller publishers who rely on elementary ad ops knowledge and online communities, it’s a massive headache. I’m sure you’re thinking, where does ad quality fall in all these?

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Ad Inventory Pop-Up Ad Ops Machine Learning 52

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? More mobile ad unit sizes to consider.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Ad Ops Hero

JANUARY 25, 2021

Guaranteed Auction or Fixed CPM Model The advertiser agrees to pay the pre-decided amount for a specific type of ad inventory in the guaranteed auction or fixed CPM model. Since, this is a second price auction, the DSP C will pay second highest bid $3 plus $0.01 (1 cent) to the publisher. The final price will be $3.01.

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Ad Exchange Ad Server CPM Impressions 52

Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers. In addition to premium ad demand, Brid.TV

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Ad Exchange Ad Inventory Ad network Non-Profit 52

AdExchanger

FEBRUARY 5, 2023

And industry players are increasingly using AI in their day-to-day The post How Ad Industry Experts Are Putting AI To Work appeared first on AdExchanger. AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately.

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Machine Learning CPA Ad Ops CPM 136

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

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Ad network Video Ads Header Bidding CPM 40

Ad Ops Hero

MARCH 25, 2023

Programmatic ads are typically bought on a cost-per-thousand-impressions (CPM) basis. CPMs typically range anywhere between $0.50-$2.00. However, CPMs can be much higher based on factors such as: Which DSP you choose. Your target audience. The level of competitiveness.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.

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Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

FEBRUARY 8, 2023

PubGuru header bidding offers industry-standard support & reporting, customized ad ops and optimizations developed and implemented by yours truly. This is how we are able to amplify user experience and ad yield. Google Ad Exchange ( for more ad revenue) Here’s the value we offer with Google Ad Exchange: AdSense on steroids.

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Header Bidding A/B Testing Viewability Ad network 52

Ad Ops Hero

JANUARY 25, 2021

RTB demand helps the publishers to optimize their floor prices according to the demand and this information can be analyzed using various granular reporting options in the Supply Side Platform (SSP) connected to Ad Exchanges.

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Ad Exchange Click Through Rate Ad Inventory Fill rate 52

Automatad Inc.

JANUARY 23, 2023

So, you have complete transparency and added benefits depending on the provider (some may provide complimentary ad products, a unified dashboard, etc.). Managed wrapper solutions also provide dedicated account managers, implementation support, and ad ops engineers. What is the Role of a Wrapper in Header Bidding?

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Header Bidding Ad Server Ad network Ad Inventory 52

Automatad Inc.

NOVEMBER 22, 2023

This way, AXT ensures that the ads are refreshed only when they have the highest visibility and relevance. To start using AXT as a publisher, contact Automatad’s Ad Ops team. We will apply the AXT tool to assist you in measuring and enhancing your ad revenue. How can you use AXT as a publisher?

Viewability 40

Viewability Impressions Header Bidding Ad Inventory 40

Monetize More

APRIL 13, 2023

In Open Bidding, server-to-server connections are used, which are faster than page tags, resulting in a reduction in page latency and increase in ad viewability and greater yield. 30-40% revenue boost & increased CPM rates. CPM for Wuxiaworld.com after implementing MonetizeMore Demand. Bidding time optimization.

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Header Bidding Ad Server Impressions Ad Inventory 52

Ad Monsters

NOVEMBER 7, 2024

Playwire recently launched its QPT initiative–quality, performance, and transparency – focusing on these attributes over what Dubin calls “the ad tech shenanigans.” He shared, “The result was 60 percent fewer requests, 60 percent fewer ads, CPM went up 60 percent, and it was a better outcome for everyone.

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AdPushup

MAY 3, 2023

Getting it right in terms of monetization is not just about generating traffic – it’s about choosing the highest paying ad network. While publishers are facing economic downturn challenges today, there are also more monetization opportunities than ever in 2023. In this blog, we have thrown light on how you can monetize your website and [.]

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Ad network Ad Ops CPM Ad Tech 52

AdPushup

JUNE 15, 2022

eCPM is a metric that reflects publishers’ ad monetization performance. In other words, this is the average price you get for 1000 ad impressions/views. The value of your inventory is constantly changing because of various parameters – geography of the traffic, ad formats you use, time of [.].

Impressions 52

Impressions Ad Ops CPM Ad Tech 52

Ad Monsters

NOVEMBER 4, 2024

Publishers have limited control over what deals they get included in, what inventory they make available, and what CPM floors they can set. A curated deal still has to outbid open market demand on a net CPM to win the auction. Buyers pay for these fees indirectly by having to bid higher gross CPMs to win the inventory.

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