Ad Monsters

SEPTEMBER 18, 2024

Ensure the network provides real-time performance insights with granular reporting on key metrics like impressions, clicks, conversions, and ROAS (Return on Ad Spend). Also consider the pricing models (CPM, CPC, CPA) offered by the network. Access to detailed analytics will allow for continuous optimization.

Retail 105

Retail Media CPM CPC 105

Brid.tv

MARCH 28, 2023

Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving discrepancies need to be monitored, and each demand source must be checked daily to ensure yield is being maximized. Impressions filled. Fill rate %.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

Ad Ops Hero

JANUARY 25, 2021

We are going to discuss key advertising metrics in this article that helps to analyze the effectiveness of each ad campaign that are running on the websites. Impression : It is the number of time ad is rendered or displayed on the web page. The number of impressions used to calculate multiple metrics and KPIs of ad campaign.

CPC 52

CPC Advertising CPL CPM 52

Brid.tv

DECEMBER 21, 2022

However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. . Mobile Ad Formats. Before you jump straight into monetizing your mobile app with ads, you should decide which mobile ad formats you want to serve. Google AdMob. Marketplace.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Ad Ops Hero

JANUARY 25, 2021

Ad Exchange will review the advertiser information matching to the bid request received from the publisher to enter the auction. The highest bidder will win the impression and ad will served on the publisher’s web page. First Price Auction The highest bidder will win the impression in the auction and allowed to serve the ad.

Ad Exchange 52

Ad Exchange Ad Server CPM Impressions 52

Brid.tv

APRIL 13, 2023

After a user visits a publisher’s website, the process involves the following steps: The website sends an ad request to the server — When a user accesses the website, the code placed in the ad unit (tag) signals the server that an ad impression is available. If not, the highest CPM ad from the open auction gets displayed.

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? More mobile ad unit sizes to consider.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Brid.tv

FEBRUARY 29, 2024

This ensures you get the highest return from your ad inventory by constantly refining your strategy based on real-time insights. While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

AdPushup

JUNE 15, 2022

eCPM is a metric that reflects publishers’ ad monetization performance. It stands for ‘effective cost per thousand impressions. In other words, this is the average price you get for 1000 ad impressions/views.

Impressions 52

Impressions Ad Ops CPM Ad Tech 52

Automatad Inc.

NOVEMBER 22, 2023

Share Tweet Share “Ad Refresh means incremental ad revenue.” – Yor XYZ Monetization Partner Well, I will take it, but with a pinch of salt. Ad refresh certainly generates extra revenue by increasing the number of ad impressions served to visitors in a single session. What Is Ad Refresh?

Viewability 40

Viewability Impressions Header Bidding Ad Inventory 40

Ad Ops Hero

MARCH 25, 2023

Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time. This platform encompasses both DSPs and ad exchanges. This platform allows advertisers to purchase ad inventory across multiple platforms at once. Demand-side platform. Your target audience.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

FEBRUARY 8, 2023

PubGuru header bidding offers industry-standard support & reporting, customized ad ops and optimizations developed and implemented by yours truly. Here’s why you need to choose Pubguru header bidding: Dynamic AdX Floors : Use header-bidding bids to dynamically adjust AdX floors on every single impression.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Ad Ops Hero

JANUARY 25, 2021

RTB demand helps the publishers to optimize their floor prices according to the demand and this information can be analyzed using various granular reporting options in the Supply Side Platform (SSP) connected to Ad Exchanges.

Ad Exchange 52

Ad Exchange Click Through Rate Ad Inventory Fill rate 52