Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

AdExchanger

FEBRUARY 5, 2023

And industry players are increasingly using AI in their day-to-day The post How Ad Industry Experts Are Putting AI To Work appeared first on AdExchanger. AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately.

Machine Learning 135

Machine Learning CPA Ad Ops CPM 135

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Ad Monsters

NOVEMBER 7, 2024

His discussion focused largely on today’s chaotic advertising ecosystem and questions about how we will consume media in the next five years. Playwire recently launched its QPT initiative–quality, performance, and transparency – focusing on these attributes over what Dubin calls “the ad tech shenanigans.”

Ad Tech 52

Ad Tech Advertising CPM Conversion 52

Monetize More

APRIL 13, 2023

Transparency : Media buyers can check out the publisher’s impressions & others stats directly from the source before programmatic ad buying. In Open Bidding, server-to-server connections are used, which are faster than page tags, resulting in a reduction in page latency and increase in ad viewability and greater yield.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

InMobi

SEPTEMBER 14, 2020

While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty. So what can these app and ad ops teams do to put themselves in the best possible position going forward? Chas: CPMs for some ad units are down, while for others they are flat. Ben: Pivot.

Ad Ops 52

Ad Ops CPC CPA CPM 52

Ad Monsters

NOVEMBER 4, 2024

Raptive’s Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars. Publishers have limited control over what deals they get included in, what inventory they make available, and what CPM floors they can set. But buyers should care very much about these fees!

CPM 52

CPM Agency Ad network Media 52