AdOpsHouse

MARCH 17, 2020

If you’re just getting started, it would be most prudent to get your message out there on Google and Facebook first as these two provide the greatest reach and trageting options while the aforementioned smaller platforms tend to serve narrow and niche purposes (notwithstanding demand side platforms which are a whole different kettle of fish).

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Digiday

JUNE 6, 2022

It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. So anyone who wants a different format or is using a demand-side platform other than The Trade Desk must continue doing so through other SSPs.

Media 88

Media Demand Side Platform Ad Tech Impressions 88

Ad Monsters

OCTOBER 2, 2024

This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-Side Platforms (SSPs), Ad Exchanges, and Demand-Side Platforms (DSPs).

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Header Bidding Ad Server Ad Exchange Ad network 105

Digiday

MARCH 9, 2023

As connected TV grows and the landscape becomes increasingly competitive, traditional linear advertisers and broadcasters are flocking to demand-side platforms to target highly localized audiences more effectively. We also have selling teams to manage ad ops for customers.”

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Demand Side Platform Ad Ops Audience Advertising 68

Brid.tv

FEBRUARY 13, 2023

Premium Demand — With UAM, publishers have access to Amazon DSP (demand side platform), granting them contact with multiple SSP bidders. In addition, publishers have access to Amazon’s unique demand (large e-commerce audience). But don’t just focus on a single demand source.

Header Bidding 52

Header Bidding Ad Ops Demand Side Platform Impressions 52

Ad Monsters

FEBRUARY 14, 2025

Disneys DRAX and Bridge ID initiatives are examples of how premium players bypass SSPs entirely, opting for direct integrations with Demand Side Platforms (DSPs) to maintain control over their inventory while better aligning with advertiser demands. Many publishers are already moving in this direction, too.

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Demand Side Platform Ad network Ad Space Advertising 71

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. This platform encompasses both DSPs and ad exchanges. Demand-side platform.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.

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Advertising Ad network Ad Ops Banner 52

Monetize More

DECEMBER 28, 2022

As a publisher, all you need to do is focus on your content and we’ll do the rest of the heavy lifting when it comes to supercharging that ad revenue to the next level. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

JANUARY 18, 2023

With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side.

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Advertising Ad Inventory Machine Learning Ad network 98

Ad Ops Hero

JANUARY 25, 2021

The publisher makes their ad inventory available on an SSP and invite advertisers to bid based on the user’s data received. Each time the publisher’s web page loads, an ad request is sent to multiple ad exchanges and sometimes it sends to Demand Side Platforms (DSP) either directly from an SSP or and SSP through the publisher’s ad server.

Ad Inventory 52

Ad Inventory Ad Exchange Ad network Demand Side Platform 52

AdPushup

MARCH 3, 2023

DSP vs DMP has become a common search term for both the buy and sell side. Learn the difference between DSP and DMP, their use in the programmatic supply chain, and the new hybrid offerings that combine both. Gone are the days when advertisers could call publishers and a deal was created by word of [.]

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Demand Side Platform Advertising Data Management Platform Ad Ops 98

Ad Ops Hero

JANUARY 25, 2021

The bidding process will happen in milliseconds where multiple advertisers will bid for the available impressions through Ad Exchanges. The Advertisers and publishers will connect to Ad Exchanges using the Demand Side Platform (DSP) and Supply Side Platform (SSP) platforms respectively.

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Ad Exchange Ad Inventory Impressions Demand Side Platform 52

Ad Ops Hero

JANUARY 25, 2021

The publishers have an option to set the floor price in the Supply Side Platform (SSP) which is minimum price for which the publisher wanted to sell their inventory. The Demand Side Platforms (DSP) are not aware of the floor price set by the publisher.

Ad Exchange 52

Ad Exchange Ad Server CPM Impressions 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. In addition to premium ad demand, Brid.TV

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Ad Exchange Ad Inventory Ad network Non-Profit 52

Automatad Inc.

JANUARY 23, 2023

So, you have complete transparency and added benefits depending on the provider (some may provide complimentary ad products, a unified dashboard, etc.). Managed wrapper solutions also provide dedicated account managers, implementation support, and ad ops engineers. What is the Role of a Wrapper in Header Bidding?

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Header Bidding Ad Server Ad network Ad Inventory 52

Monetize More

NOVEMBER 22, 2022

The following publisher inventory selling is supported via: Ad exchanges through personal accounts. Ad networks that sell as programmatic partners. You can whitelist demand-side platforms (DSPs), ad networks, and other ad tech companies that are authorized to sell your ad inventory with ads.txt.

Ad Inventory 52

Ad Inventory Ad network Ad Exchange Demand Side Platform 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. Get started with TargetVideo’s Video Revenue & Engagement Platform.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

AdPushup

AUGUST 9, 2024

In this DSP vs SSP guide, we’ll discuss how each platform functions and its unique advantages, as well as their correlation between DMPs, Ad Exchanges, and more. Dive into the differences between DSP and SSP to enhance the potential of your digital advertising.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Ops 52

InMobi

MAY 29, 2020

For this interview, I sat down with Kunal Nagpal, GM of Publisher Platform and Exchange at InMobi, on May 1. In this 23-minute conversation, we talked about the current state of InMobi Exchange , how different demand-side platforms are coping with COVID-19 and what brand marketing looks like today.

Demand Side Platform 52

Demand Side Platform Education Conversion Retail 52

Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do.

Media 68

Media Cookies Conversion Rate Affiliates 68

Monetize More

APRIL 13, 2023

An example would be as follows: A visitor visits Forbes.com, and within a few milliseconds the header bidding code gets executed, makes a call to the demand partners the publisher is signed up with (AppNexus, etc.) The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

JUNE 26, 2023

Its media buying platform also comes with plenty of integrations with mobile inventory suppliers, making it an excellent choice for mobile publishers too. The platform also offers a white-label DSP solution for anyone looking for a pre-built infrastructure to launch a demand-side platform.

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Ad network Video Ads Header Bidding CPM 40

AdPushup

MARCH 6, 2025

Be it supply-side platforms, metrics like eCPMs, or programmatic advertising trends relevant to publishers. We even discussed ways to improve ad [.] Read our blog to know the top DSPs to consider in 2025 for effective targeting and advanced features to make programmatic advertising seamless for you.

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