Ad Ops Hero

JANUARY 25, 2021

However, this ad format is one of the most promising ad format to drive the traffic to the advertiser page, Federal Trade Commission (FTC) has enforced required guidelines to prevent advertisers following substandard advertising tactics. Why Native Advertising?

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Ad Ops Hero

JANUARY 25, 2021

Advertising Metrics. The display advertising cost is always based on the CPM model. Formula : CPM = Cost of Advertising / (Impressions generated / 1000). There are multiple advertising metrics available in the online display advertising, however, we have covered the most used metrics in this article.

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Brid.tv

NOVEMBER 25, 2022

is that it offers both a solution for serving and managing video ads, as well as premium ad demand through its proprietary Marketplace. Marketplace provides publishers with ad demand for both video and display advertising from an array of high-quality sources. The platform also has ad podding capabilities.

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Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. With both programmatic and display, advertisers typically have control over the following: Audience. Bidding strategy. Placements.

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Monetize More

DECEMBER 28, 2022

Privacy and verification vendors cover things such as consent modals and a variety of other things that verify something on one side of the fence (allowing publishers to verify/test something for advertisers). Normally, a third party is doing this on behalf of the publisher or advertiser. Media Planning & Attribution.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

DECEMBER 21, 2022

As a Google MCM partner, it provides publishers and app developers with access to high-end ad demand from Google ADX , along with many other advertising partners. . Marketplace is mainly a video ad network , although its publishers can also make use of display advertising through formats such as banners.

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Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

NOVEMBER 29, 2022

This solution comes with some amazing perks, such as a dedicated ad ops team that will help you set up and optimize campaigns. Marketplace is also a Google MCM partner, meaning that its publishers get ad demand from Google ADX, even if they don’t satisfy Google’s high eligibility requirements.

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Monetize More

APRIL 13, 2023

Not only does video act differently (no header code), but the video advertising space is different compared to display advertising. Many publishers want to stake their claim with video; hence video header bidding is something to keep an eye on. However, this is not without its challenges.

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Header Bidding Ad Server Impressions Demand Side Platform 52

Ad Monsters

JULY 8, 2024

As ad ops and rev ops professionals who help create digital campaigns and generate revenue for your brands, it’s important that we keep a watchful eye on the spread of misinformation. Media reports indicate that companies and digital platforms inadvertently support misinformation sites through advertising.

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