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In other words, by diversifying ad types, publishers can ensure higher revenue. Ad Demand. A good ad platform needs to provide publishers with lots of high-quality ad demand. This will increase the chances of higher adfillrates , as more demand sources will bid on each impression. Also, with Brid.TV
As a Google MCM partner, it provides publishers and app developers with access to high-end ad demand from Google ADX , along with many other advertising partners. . Marketplace is mainly a video ad network , although its publishers can also make use of displayadvertising through formats such as banners.
Increased ad revenue benefits publishers when their main aim is monetizing more of their premium inventory, Better Yield : Since you are not solely relying on a single SSP, this allows smoother dynamic allocation of ad impressions & increased fillrate. You can sell your ad space on a per-impression basis easily.
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