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He points out that the ability to keep first-party data on-premise, without moving it into cloud environments, is crucial for many publishers and their adops teams. This solution streamlines BI tasks and ensures compliance with stringent privacy regulations like GDPR and CCPA.
This option can give advertisers and agencies quick access to a wide range of publisher inventories on a global scale. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with displayadvertising.
As a Google MCM partner, it provides publishers and app developers with access to high-end ad demand from Google ADX , along with many other advertising partners. . Marketplace is mainly a video ad network , although its publishers can also make use of displayadvertising through formats such as banners.
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