Ad Ops Display Advertising Viewability 
Monetize More
JANUARY 18, 2023
This option can give advertisers and agencies quick access to a wide range of publisher inventories on a global scale. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with display advertising.
Ad Ops Hero
JANUARY 25, 2021
However, this ad format is one of the most promising ad format to drive the traffic to the advertiser page, Federal Trade Commission (FTC) has enforced required guidelines to prevent advertisers following substandard advertising tactics. Why Native Advertising?
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Brid.tv
NOVEMBER 25, 2022
is that it offers both a solution for serving and managing video ads, as well as premium ad demand through its proprietary Marketplace. Marketplace provides publishers with ad demand for both video and display advertising from an array of high-quality sources. The platform also has ad podding capabilities.
Monetize More
DECEMBER 28, 2022
Privacy and verification vendors cover things such as consent modals and a variety of other things that verify something on one side of the fence (allowing publishers to verify/test something for advertisers). Normally, a third party is doing this on behalf of the publisher or advertiser. Media Planning & Attribution.
Monetize More
APRIL 13, 2023
Google then offered its own bidding model, Open Bidding which was earlier known as Exchange Bidding or EBDA where real-time auctions happen on the ad server. In Open Bidding, server-to-server connections are used, which are faster than page tags, resulting in a reduction in page latency and increase in ad viewability and greater yield.
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