Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The RTB transaction will be facilitated by the DSP, SSP and Ad Exchanges.

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Brid.tv

MARCH 23, 2023

A general rule on ad density, established by the IAB , is that ads shouldn’t take up more than 30% of the page. Too many ads on your website can cause ad fatigue and lessen user engagement. With less traffic, you’ll receive fewer ad impressions. Maximize CPM with Brid.TV

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Brid.tv

NOVEMBER 25, 2022

In other words, by diversifying ad types, publishers can ensure higher revenue. Ad Demand. A good ad platform needs to provide publishers with lots of high-quality ad demand. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression.

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Clearcode

MARCH 21, 2023

Key Points An ad network is a technology platform that operates as a middleman to allow a group of advertisers and publishers to buy and sell digital advertising. An ad network gathers all available inventory from a publisher and offers it to advertise as a bundle of impressions. How Does an Ad Network Work?

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AdPushup

JULY 22, 2022

Half of the year has gone by; Publishers might have expected several major developments in ad monetization in 2022. But they may have also faced a drop in ad revenue and the following issues: You won’t be receiving as many active bids for your ad impressions. A sudden decrease in CPMs rate.

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Brid.tv

FEBRUARY 29, 2024

This ensures you get the highest return from your ad inventory by constantly refining your strategy based on real-time insights. While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate.

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Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

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Ad Ops Hero

JANUARY 25, 2021

Enabling the ad exchange to manage the remnant inventory, publishers will get a fair price by making available their inventory in all the ad exchange auctions. This will help the publishers to fill all the ad inventory at any given point in time and help to generate revenue from each impression it is serving.

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Brid.tv

NOVEMBER 22, 2022

This platform uses advanced user targeting and behavior prediction algorithms to create only the most personalized ad experiences for your users. AppLovin is beginner friendly since it comes with automatic suggestions for boosting your advertising performance , so you don’t need to be an ad ops expert to use it.

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Brid.tv

DECEMBER 21, 2022

Key Features: All popular mobile ad formats supported 100+ ad partner integrations Real-time QA testing tools Detailed analytics and reporting Brand safety tools. Supported Ad Formats Payment Model Minimum Traffic Banner ads Interstitial ads Native ads Rewarded video ads Rich media ads CPM CPC CPE 100 million monthly impressions.

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Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics.

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Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue.

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