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As Aditude integrates CPMStar’s assets and expertise, particularly its impressive reach of over 800 million monthly active users, this acquisition not only marks a significant expansion for the ad tech player but also signals a strategic shift in their approach to publisher monetization and advertiser relationships.
With the ever-growing popularity of programmatic sales, adops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Impressions filled. Fillrate %. Move floor to the pricing that doesn’t affect your bottom line but gives your inventory a premium in the market.
All ad monetization platforms have the same main purpose — to help publishers generate revenue by selling ad inventory. So if you’re in the market for such a solution, it is important to know exactly what to look for. Variety of Ad Units. A wide variety of ad units is important for maximizing potential ad revenue.
This ensures you get the highest return from your ad inventory by constantly refining your strategy based on real-time insights. While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and adfillrate.
That’s why we’ve put this guide together to help you identify some of the best mobile app monetization platforms on the market. Knowing which features to look for can help you zero in on the best platforms on the market. Here are some of the most notable ones: Variety of Ad Formats. Table of Contents. Google AdMob.
Supported Ad Formats Payment Model Minimum Traffic Native ads Rewarded ads Interstitial ads Banner ads CPM N/A. AdMob is Google’s mobile ad network and the largest player in the market. It allows for the ad-based monetization of apps of all types and sizes, regardless of where you are.
In this way, they prevent non-human traffic and ad fraud. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources. The increased demand leads to higher fillrates for publishers, so no inventory goes unsold. In addition to premium ad demand, Brid.TV
Types of Header Bidding Wrappers For a publisher who’s looking to implement header bidding, there are three types of wrappers available in the market – Open-source, Proprietary, and Managed Wrapper solutions. Managed wrapper solutions also provide dedicated account managers, implementation support, and adops engineers.
Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fillrates , plays, impressions, CTR, and preferably real-time video analytics. Google ADX Google ADX remains one of the largest ad exchanges in the current market.
In this way, they prevent non-human traffic and ad fraud. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources. The increased demand leads to higher fillrates for publishers, so no inventory goes unsold.
It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. It is also a form of dynamic allocation for third-party ad networks. Header bidding. Let’s get started!
What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fillrates, and increasing video revenue. and CTV video ads. Namely, it supports interstitial and in-banner video ads.
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