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Aditude Amplifies Publisher Monetization with CPMStar Acquisition

Ad Monsters

As Aditude integrates CPMStar’s assets and expertise, particularly its impressive reach of over 800 million monthly active users, this acquisition not only marks a significant expansion for the ad tech player but also signals a strategic shift in their approach to publisher monetization and advertiser relationships.

Ad Ops 59
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Programmatic Strategy for Publishers

MediaFuse

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Impressions filled. Fill rate %. Move floor to the pricing that doesn’t affect your bottom line but gives your inventory a premium in the market.

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5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Brid.tv

All ad monetization platforms have the same main purpose — to help publishers generate revenue by selling ad inventory. So if you’re in the market for such a solution, it is important to know exactly what to look for. Variety of Ad Units. A wide variety of ad units is important for maximizing potential ad revenue.

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A Publisher’s Guide to Ad Yield Optimization

Brid.tv

This ensures you get the highest return from your ad inventory by constantly refining your strategy based on real-time insights. While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate.

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12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

That’s why we’ve put this guide together to help you identify some of the best mobile app monetization platforms on the market. Knowing which features to look for can help you zero in on the best platforms on the market. Here are some of the most notable ones: Variety of Ad Formats. Table of Contents. Google AdMob.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Supported Ad Formats Payment Model Minimum Traffic Native ads Rewarded ads Interstitial ads Banner ads CPM N/A. AdMob is Google’s mobile ad network and the largest player in the market. It allows for the ad-based monetization of apps of all types and sizes, regardless of where you are.

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What Is an Ad Exchange and How Does It Work

Brid.tv

In this way, they prevent non-human traffic and ad fraud. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources. The increased demand leads to higher fill rates for publishers, so no inventory goes unsold. In addition to premium ad demand, Brid.TV