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As Aditude integrates CPMStar’s assets and expertise, particularly its impressive reach of over 800 million monthly active users, this acquisition not only marks a significant expansion for the ad tech player but also signals a strategic shift in their approach to publisher monetization and advertiser relationships.
Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.
This ensures you get the highest return from your ad inventory by constantly refining your strategy based on real-time insights. While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and adfillrate.
In other words, by diversifying ad types, publishers can ensure higher revenue. Ad Demand. A good ad platform needs to provide publishers with lots of high-quality ad demand. This will increase the chances of higher adfillrates , as more demand sources will bid on each impression. Start Monetizing.
Key Features: Supports the most popular mobile ad formats Actionable and detailed analytics Real-time bidding 100+ partner ad networks Brand-safety tools. Supported Ad Formats Payment Model Minimum Traffic In-app video ads Interstitial ads Banner ads Rich mediaads Instream video ads CPM 100,000 monthly users.
Similarly, the publishers will be able to fill their ad inventory through ad exchanges from the premium advertisers maximize their revenue. Real Time Bidding (RTB) is a part of programmatic media buying process. RTB refers to a practice of trading ads in real time on per impression basis in an instant auction.
Key Features: Suitable for beginners High-end security Excellent engagement tracking tools Has a variety of non-intrusive ad formats Mediation between numerous ad networks supported Excellent personalization features. Supported Ad Formats Minimum Traffic Banner Ads Instream Video Ads Interstitial Ads Rewarded Ads Rich MediaAds N/A.
Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fillrates , plays, impressions, CTR, and preferably real-time video analytics.
Increased ad revenue benefits publishers when their main aim is monetizing more of their premium inventory, Better Yield : Since you are not solely relying on a single SSP, this allows smoother dynamic allocation of ad impressions & increased fillrate. You can sell your ad space on a per-impression basis easily.
What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fillrates, and increasing video revenue. TargetVideo Premium Demand is a great solution for both enterprise and mid-sized publishers.
But, one trend that may be very problematic for adops teams in the months ahead is the federal governments decision to pull back on cyber security. With fewer US cyber defenses in place, publishers should consider beefing up their threat detection tools and SSPs should be on guard for new programmatic ad system vulnerabilities.
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