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Aditude Amplifies Publisher Monetization with CPMStar Acquisition

Ad Monsters

As Aditude integrates CPMStar’s assets and expertise, particularly its impressive reach of over 800 million monthly active users, this acquisition not only marks a significant expansion for the ad tech player but also signals a strategic shift in their approach to publisher monetization and advertiser relationships.

Ad Ops 59
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How to Design and Build an Ad Network?

Clearcode

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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A Publisher’s Guide to Ad Yield Optimization

Brid.tv

This ensures you get the highest return from your ad inventory by constantly refining your strategy based on real-time insights. While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate.

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5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Brid.tv

In other words, by diversifying ad types, publishers can ensure higher revenue. Ad Demand. A good ad platform needs to provide publishers with lots of high-quality ad demand. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. Start Monetizing.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Key Features: Supports the most popular mobile ad formats Actionable and detailed analytics Real-time bidding 100+ partner ad networks Brand-safety tools. Supported Ad Formats Payment Model Minimum Traffic In-app video ads Interstitial ads Banner ads Rich media ads Instream video ads CPM 100,000 monthly users.

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What is Real Time Bidding (RTB)? How Does RTB Work?

Ad Ops Hero

Similarly, the publishers will be able to fill their ad inventory through ad exchanges from the premium advertisers maximize their revenue. Real Time Bidding (RTB) is a part of programmatic media buying process. RTB refers to a practice of trading ads in real time on per impression basis in an instant auction.

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12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

Key Features: Suitable for beginners High-end security Excellent engagement tracking tools Has a variety of non-intrusive ad formats Mediation between numerous ad networks supported Excellent personalization features. Supported Ad Formats Minimum Traffic Banner Ads Instream Video Ads Interstitial Ads Rewarded Ads Rich Media Ads N/A.