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5 Financial Best Practices for Publishers

Ad Monsters

Here are five things publishers should be doing to shore up their finances. 5 Financial Best Practices for Publishers Reconcile Discrepancies Publishers get billed on third-party ad server numbers, so they should monitor and reconcile discrepancies between their first-party ad server and third parties.

Ad Ops 111
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What is Digital Ad Operations?

Ad Ops Hero

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

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10 Black Ad Tech Professionals Making Waves in Digital Media

Ad Monsters

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. I hope to see more black professionals enter ad tech, building great careers and taking on more leadership and executive positions.

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Spiny.AI Emerges From Beta to Make AI Accessible for Digital Publishers

Martech Series

To finance the rapid growth of the company, Spiny announced its first institutional round of funding led by Nashville Capital Network (NCN). Brandon O’Neal, VP of Monetization, Ads and Products at On3.com They have made numerous improvements and customizations to the software to fit our specific needs,” said Crall.

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Alternative attitudes towards M&A prevail as investors cool on the commoditized middle

Digiday

Sovrn has raised $36 million, an investment that comes as many heed choppy economic forecasts and suspend earlier plans to back ad tech, a sector that was white-hot among financiers just a year ago. ” The post Alternative attitudes towards M&A prevail as investors cool on the commoditized middle appeared first on Digiday.

Ad Tech 69
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100+ ChatGPT prompts you can’t miss to try out in 2023

Ad Ops Hero

Offer a comprehensive guide to small business financing options, including loans, grants, and equity financing. Provide a guide on managing finances for a small business, including budgeting, cash flow management, and tax considerations. Provide a guide on networking and building partnerships as a small business owner.

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The year’s top 10 enterprise AI trends — so far

Ad Ops Hero

With a pre-trained model, you can bring it into HR, finance, IT, customer service—all of us are touched by it.” “Generative AI touches every aspect of the enterprise, and every aspect of society,” says Bret Greenstein, partner and leader of the gen AI go-to-market strategy at PricewaterhouseCoopers.

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