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Here are five things publishers should be doing to shore up their finances. 5 Financial Best Practices for Publishers Reconcile Discrepancies Publishers get billed on third-party ad server numbers, so they should monitor and reconcile discrepancies between their first-party ad server and third parties.
Digital Ad Operations (also known as ad operations, adops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. AdOps is responsible to set up and optimize the ad campaigns by following the various checks and policies.
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