Ad Monsters

SEPTEMBER 11, 2024

He points out that the ability to keep first-party data on-premise, without moving it into cloud environments, is crucial for many publishers and their ad ops teams. This solution streamlines BI tasks and ensures compliance with stringent privacy regulations like GDPR and CCPA.

Ad Ops 115

Ad Ops Audience GDPR Display Advertising 115

Ad Monsters

DECEMBER 10, 2024

Since GDPR, brands have publicly professed deep respect for consumer privacy but continued to track via third-party cookies whenever possible because its what they know. The solution isnt that hard: Just combine curated URL lists with public data insights, and voila! For publishers, this approach offers a competitive advantage.

CPM 97

CPM Cookies Impressions GDPR 97

Ad Ops Hero

APRIL 7, 2023

Improved data protection and privacy With the advent of the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other data privacy laws, respecting your customers’ data privacy is more important than ever. Data protection is one of the most important benefits of a CDP.

GDPR 55

GDPR ROI Audience Data Management Platform 55

Monetize More

JANUARY 18, 2023

Programmatic Advertising Trends for 2023 Increased focus on privacy and data security : As privacy concerns continue to grow, brands and advertisers will place a greater emphasis on data security and compliance with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

NOVEMBER 22, 2022

This platform uses advanced user targeting and behavior prediction algorithms to create only the most personalized ad experiences for your users. AppLovin is beginner friendly since it comes with automatic suggestions for boosting your advertising performance , so you don’t need to be an ad ops expert to use it. ironSource.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Clearcode

MARCH 21, 2023

The Advantages of Building an Ad Network Data ownership : Having ownership over the data can make it easier for you and your clients to comply with data protection and privacy regulations, such as the General Data Protection Regulation (GDPR).

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Brid.tv

JULY 9, 2023

Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard. AdMedia AdMedia is an advertising network with its own ad exchange.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Monetize More

FEBRUARY 8, 2023

PubGuru header bidding offers industry-standard support & reporting, customized ad ops and optimizations developed and implemented by yours truly. Bid Scaling : Monitor & adjust ad partners based on their net revenue. You can keep your auctions transparent so that advertisers pay you the best amount for your ad space.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Ad Ops Hero

JANUARY 25, 2021

Compromising User Data for Targeting Purpose : This is one of the major drawbacks of Real Time Bidding as the publisher need to share the user data with advertisers to serve the relevant ads at all the time.

Ad Exchange 52

Ad Exchange Click Through Rate Ad Inventory Fill rate 52

Ad Ops Hero

MARCH 25, 2023

This comes in the face of some of the latest privacy laws, such as GDPR and CCPA. Google Analytics 4 tracks the entire customer path across multiple platforms and leverages AI and machine learning to provide more detailed insights into how users interact with your website and app. GA4 is also focused on customer privacy.

Audience 64

Audience SEO Machine Learning GDPR 64

Ad Ops Hero

MARCH 25, 2023

This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions. Using this new feature, you can accurately measure how your audience responded to your ads while still protecting user privacy. Google is investing in Campaign Manager 360 and new tech features.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Brid.tv

DECEMBER 21, 2022

Leadbolt’s platform features an array of tools designed to maximize publisher revenue, such as real-time, detailed analytics and reporting, ad yield optimization toolkits, and dynamic ad insertion technology. Rich Selection of Video Ad Formats. However, we do have an easy solution — join Brid.TV Marketplace.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

Ad network 40

Ad network Video Ads Header Bidding CPM 40