AdPushup

APRIL 14, 2023

Choosing one between header bidding and ad mediation can be a tricky choice as one needs to be well-versed with the nuts and bolts of both these technologies. So dive in and discover valuable insights about header bidding vs ad mediation. That’s why we’ve come up with this blog.

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AdPushup

JULY 29, 2022

Have you heard of Header Bidding? Header bidding has quickly become the talk of the town, and the people in the ad optimization industry are actively deliberating about the subject. While [.].

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Ad Monsters

SEPTEMBER 19, 2024

As publishers strive to future-proof their businesses, Snopes’ Chief Revenue Officer, Justin Wohl, offers insights on the dynamics between buyers and sellers, the impact of AI on ad ops, and future-proofing your ad tech stack. But he heeds a warning about Google’s trial with the DOJ.

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Ad Ops Header Bidding Ad Tech Machine Learning 59

AdPushup

AUGUST 15, 2022

Integrated inside an app’s SDK, in-app header bidding assures a uniform auction, spurring competition among bidders from various demand sources for each in-app ad impression and eventually choosing the highest offer on each ad impression.

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Header Bidding Impressions Ad Ops Ad Tech 52

AdPushup

APRIL 7, 2023

Two common approaches to ad serving are Header bidding and Waterfall. Ad serving is a crucial aspect of digital advertising, allowing advertisers and publishers to serve targeted ads to specific [.]

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Header Bidding Advertising Ad Ops Ad Tech 52

AdPushup

SEPTEMBER 26, 2023

Discover how Prebid Header Bidding can supercharge your ad revenue in this guide. Dive into our comprehensive guide for publishers. Maximize profits today. If you’re a publisher navigating the intricate world of advertising technology, Prebid is a name you should be well-acquainted with.

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Header Bidding Advertising Ad Ops Ad Tech 52

InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

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Monetize More

DECEMBER 29, 2022

Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. To get you started on learning ad ops, subscribe to the MonetizeMore blog. Header bidding may seem like a daunting frontier. Get a head start by taking some risks.

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Monetize More

APRIL 21, 2023

As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. In Ad Ops, there are so many tasks that we need to prioritize and fix every day. Fill rates need to be optimized.

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AdPushup

NOVEMBER 15, 2022

Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry. More and more metrics are being introduced to accurately [.].

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Header Bidding Impressions Ad Tech Advertising 98

AdPushup

AUGUST 6, 2023

The introduction of programmatic advertising has given us some great automations (line items, header bidding wrapper, demand handling, direct server connectivity). After all, what good is a quality website if it’s not making you any money? However, the manual intervention to improve earnings has [.]

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Header Bidding Advertising Ad Ops Ad Tech 98

AdPushup

JUNE 11, 2023

Optimize your ad exposure, engagement, and revenue on your websites or digital platforms effectively. There are a lot of techniques and hacks that web publishers use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads, [.]

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Header Bidding A/B Testing Ad Ops Ad Tech 97

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. How Does Open Bidding Work?

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Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1.

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Ad network Mobile Ads Header Bidding CPM 75

Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold.

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Header Bidding Impressions Ad Tech Ad Ops 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Impressions filled.

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AdPushup

FEBRUARY 17, 2023

Learn how publishers can optimize the performance of their ads with prebid timeouts. is the most widely adopted header bidding wrapper among web publishers for many reasons. allows publishers to customize their header bidding stack [.] But perhaps even more important than those things, Prebid.js

Header Bidding 52

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AdPushup

OCTOBER 31, 2022

Learn how publishers can optimize the performance of their ads with prebid timeouts. is the most widely adopted header bidding wrapper among web publishers for many reasons. allows publishers to customize their header bidding stack [.]. But perhaps even more important than those things, Prebid.js

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Header Bidding Ad Ops Ad Tech 52

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

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Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie.

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Brid.tv

MARCH 7, 2023

Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your Header Bidding Stack Make Use of the Brid.TV

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Brid.tv

NOVEMBER 29, 2022

Monetization Model Key Monetization Features Pricing Free Trial AVOD Video and display ads Various video ad formats Video header bidding Contextual targeting Engaging ad units Ad plodding Ad analytics Header bidding analytics Starts at $24.99/month

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Brid.tv

MARCH 23, 2023

Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. A general rule on ad density, established by the IAB , is that ads shouldn’t take up more than 30% of the page. Poorly Optimized Header Bidding CPM drops are often a result of poorly optimized header bidding.

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Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

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Brid.tv

FEBRUARY 29, 2024

Still, a surefire way to increase your ad yield is to boost your number of direct sales. Make the Most of Header Bidding Header bidding or Prebid allows publishers to offer their inventory to several SSPs and ad exchanges simultaneously, and the highest bid wins. Which ads yield the highest revenue?

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Header Bidding Viewability Ad Inventory CPM 52

AdPushup

JUNE 11, 2023

Optimize your ad exposure, engagement, and revenue on your websites or digital platforms effectively. There are a lot of techniques and hacks that web publishers use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. [.]

Header Bidding 52

Header Bidding A/B Testing Ad Ops Ad Tech 52

Relevant-Digital

FEBRUARY 17, 2022

Digital sales, development and ad ops teams usually have a lot going on at the same time. When the focus is strongly on, for example, the implementation of something new it may be easy to forget to keep track of the ad revenues at a critical moment.

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Brid.tv

MARCH 28, 2023

Simply set up, track, and optimize your header bidding stack through our CMS or let our dedicated ad ops team do it for you with Managed Ads. With Brid.TV, you get access to high-quality demand from Google, Amazon , and more.

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Advertising Ad Ops Ad Inventory Header Bidding 52

Brid.tv

JULY 9, 2023

Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard. SpringServe SpringServe is a platform built with OTT monetization in mind.

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Monetize More

JANUARY 18, 2023

If you’re a publisher and want to see firsthand the advantages of an optimal programmatic advertising strategy, go ahead and sign up for a Profesional account at MonetizeMore and let our ad ops team help you get the most out of your ad inventory today!

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Clearcode

MARCH 21, 2023

Key Features of an Ad Network Traffic and audience detection and campaign matching: Identifying the traffic source and audiences and matching them with relevant ad campaigns. Advanced reporting: Displaying various metrics relating to the performance of the ad campaigns and audiences. Prebid) adapter to access more demand.

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Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

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Brid.tv

JUNE 14, 2023

OpenX OpenX is an independent programmatic ad platform that operates as a supply-side platform (SSP) as well. OpenX offers header bidding capabilities, advanced targeting (including behavioral targeting ), multiple ad formats, and a wide range of advertisers. In addition to premium ad demand, Brid.TV

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? 320×50, 300×50, and 300×100 are to become more popular in 2023.

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Mobile Ads Banner Viewability CPM 59

Automatad Inc.

NOVEMBER 22, 2023

This way, AXT ensures that the ads are refreshed only when they have the highest visibility and relevance. To start using AXT as a publisher, contact Automatad’s Ad Ops team. We will apply the AXT tool to assist you in measuring and enhancing your ad revenue. How can you use AXT as a publisher?

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Brid.tv

JUNE 14, 2023

OpenX OpenX is an independent programmatic ad platform that operates as a supply-side platform (SSP) as well. OpenX offers header bidding capabilities, advanced targeting (including behavioral targeting ), multiple ad formats, and a wide range of advertisers.

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