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In 2017, the rise of headerbidding has left publishers with a highly advanced, yet familiar problem: how to efficiently manage multiple demand sources. If the concept of headerbidding is unfamiliar to you, we suggest you view this article to learn more. Features of HeaderBidding Wrappers.
We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with headerbidding. So, in this article, we’ll uncover everything about headerbidding wrapper and see how it helps you run efficient header auctions. What does this mean?
Have you heard of HeaderBidding? If you have been working in the programmatic advertising and marketing industry, chances are you have heard of it and quite possibly, used it. Headerbidding has quickly become the talk of the town, and the people in the ad optimization industry are actively deliberating about the subject.
Headerbidding. It seems like every other week there’s a new headerbidding solution on the market. Since the onset of real-time bidding, headerbidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for?
Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. To get you started on learning adops, subscribe to the MonetizeMore blog. Headerbidding may seem like a daunting frontier. Get a head start by taking some risks.
Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats HeaderBidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1.
With the ever-growing popularity of programmatic sales, adops and programmatic ops teams are faced with the enormous task of managing yield efficiently. In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Impressions filled.
hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video HeaderBidding Support Ad and HeaderBidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.
Every publisher gets skeptical at times while searching for the best ad management partner that can help them maximize their revenue. Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. Whose actions speak louder than their words? Perplexed right?)
However, affiliate marketing is not the most stable stream of income. Let’s take a look at some of the best video monetization platforms on the market. It supports a wide range of video ad formats , including both instream and outstream video ads. Headerbidding analytics and ad analytics are also available.
That’s why we’ve put this guide together to help you identify some of the best mobile app monetization platforms on the market. What to Look for in an App Monetization Platform Variety of Ad Formats HeaderBidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1.
Advertisers and brands nowadays rely heavily on programmatic advertising , and programmatic ad tech requires a certain level of expertise from publishers to manage effectively. That’s why many publishers choose to go with a fractional marketer or fully outsource yield optimization solutions by employing ad monetization platforms.
Take advantage of your share of this lucrative market. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.
Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard. SpringServe SpringServe is a platform built with OTT monetization in mind.
Ad Format Variety — A platform that supports different ad formats such as display ads , native ads, and multiple video ad formats ( instream and outstream ) offers more monetization opportunities to the publisher and improves ad engagement. Monetize with outstream ad units for maximum ad viewability.
Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market. This video ad network also covers various services, including improved video headerbidding and macros for GDPR compliance.
That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. The Display Lumascape or Luma landscape is the map consolidating various parties coexisting in the ad tech wonderland depending on their functions. Data Aggregators.
Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile adops? 320×50, 300×50, and 300×100 are to become more popular in 2023.
Ad Format Variety — A platform that supports different ad formats such as display ads , native ads, and multiple video ad formats ( instream and outstream ) offers more monetization opportunities to the publisher and improves ad engagement. Monetize with outstream ad units for maximum ad viewability.
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