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Headerbidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.
Headerbidding. It seems like every other week there’s a new headerbidding solution on the market. Since the onset of real-time bidding, headerbidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?
In the world of digital advertising, here’s what companies need from their adops personnel. When it comes to mobile app adops, what’s really required from teams to ensure success? We are a mobile adops partnership company. Highlighting the Three Components of Online AdOps Okay.
Maximize AdViewabilityAdviewability is a crucial metric in digital advertising, determining whether an ad is actually seen by users instead of being hidden or obscured on a webpage. So, an ad is considered viewed if at least 50% of its pixels are in view for a minimum of two seconds.
However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium headerbidding custom options, you are missing out on a major piece of the ad revenue pie. Better user experience is the main priority!
Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your HeaderBidding Stack Make Use of the Brid.TV
Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. A general rule on ad density, established by the IAB , is that ads shouldn’t take up more than 30% of the page. Your Ad Positioning Is Off Ad positioning can affect adviewability and potentially lower ad impressions.
hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video HeaderBidding Support Ad and HeaderBidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.
This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Web interstitials or full-page web ads. Decent viewability.
More transparency and accountability : Advertisers will be putting more pressure on platforms and vendors to provide greater transparency and accountability in the programmatic advertising ecosystem, including ensuring brand safety and viewability.
Reduced viewability: Refreshing ads when users aren’t looking at the page can drop adviewability. Increased ad fraud: Ad refreshes might inflate ad impressions, potentially leading to more ad fraud. To start using AXT as a publisher, contact Automatad’s AdOps team.
Ad Format Variety — A platform that supports different ad formats such as display ads , native ads, and multiple video ad formats ( instream and outstream ) offers more monetization opportunities to the publisher and improves ad engagement. Monetize with outstream ad units for maximum adviewability.
This video ad network also covers various services, including improved video headerbidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.
Ad Format Variety — A platform that supports different ad formats such as display ads , native ads, and multiple video ad formats ( instream and outstream ) offers more monetization opportunities to the publisher and improves ad engagement. Monetize with outstream ad units for maximum adviewability.
MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru headerbidding technology, Traffic Cop, and much more. AdOps professionals heavily rely on verification and privacy technologies as part of their daily rituals.
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