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Integrated Digital Marketing – The Pipeline for Business Growth

AdOpsHouse

At Ad Ops House, we know that a successful digital marketing strategy involves multiple components working together. Whether your traffic comes from social media, SEO, or ads, your priority is to lead the target audience to your site and gain impressions. It’s the central hub where all your traffic is.

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Which digital strategy aligns with your goals?

AdOpsHouse

A fully robust digital strategy will apply all aspects of digital marketing such as: Search engine marketing (SEO) Content marketing Social media engagement Search engine marketing (SEM) Display marketing Email marketing Retargeting. Earn a high search engine ranking through diligent SEO and increase the flow of organic traffic.

SEO 52
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How to Improve Video Engagement

Brid.tv

10 Tips to Improve Video Engagement on Your Platform Focus on Video Quality Know Your Audience Optimize for Mobile Include CTA Employ Video Analytics Use an Eye-Catching Video Thumbnail SEO Optimization Keep Your Video Content Short Add Subtitles Promote Your Video Content Boost Your Content Performance With Brid.TV

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CPM Drop — Potential Causes and Solutions

Brid.tv

A general rule on ad density, established by the IAB , is that ads shouldn’t take up more than 30% of the page. Too many ads on your website can cause ad fatigue and lessen user engagement. With less traffic, you’ll receive fewer ad impressions. Optimizing SEO is also a great way to draw in new audiences.

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Media Briefing: Overheard at the Sept. 2022 Digiday Publishing Summit

Digiday

I had to work with our ad ops to create a dashboard for our CEO. You’re going to see a 50% delta in CPMs between [cookie-enabled and cookieless impressions] for the same ad unit.”. “It Especially if you’re really focused on SEO and that doesn’t necessarily [get] users to come back.”.

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